• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Brainstorm Design

‘Oddness Is Okay.’ Thomas Heatherwick on the Secret to Successful Urban Design

By
Robert Horn
Robert Horn
Down Arrow Button Icon
By
Robert Horn
Robert Horn
Down Arrow Button Icon
March 8, 2018, 5:02 AM ET
Add Fortune on Google for similar content.

The digital revolution has driven a revolution in design because it has forced architects to create buildings and spaces with enough appeal to make people shut down their computers, leave their homes and go to them, said Thomas Heatherwick, one of the most celebrated designers of buildings and public spaces.

“You can stay at home and shop for whatever you want, you can even study for a Ph.D. online. So hard-nosed developers have to make places that mean enough to people that they will leave home and go to them,’’ Heatherwick told the Brainstorm Design conference in Singapore on Thursday.

And that means that designers and developers have finally begun to speak the same language, said Heatherwick, the founder of London-based Heatherwick Studio, which has a team of over 180 of what he calls “problem solvers” dedicated to making the physical world better for everyone. Most people refer to them as architects and designers, and with Heatherwick at the helm, they have created some most groundbreaking designs of recent years, including Cape Town’s Zeitz Museum of Contemporary Art Africa’ and New York City’s Pier 55.

“There was no way these designs would have been accepted during the 1970s and 1980s in Britain,’’ Heatherwick said. “It seems that we have had it a bit of catastrophe in the last 70 or so years when in terms of making places. There was no soulfulness” to what was being designed and built, he said.

Although Sir Terence Conran has called him “the Da Vinci of our time” and Vanity Fair dubbed him “the hottest designer in the world today,’’ some regard the spaces he has designed as controversial for the unexpected ways in which they have broken the mold.

But today, Heatherwick said, “oddness is okay.” He describes his designs as “art driven by logic.”

Currently designing buildings for Google in London and Mountain View, California, a mixed-use complex in Shanghai, and a commercial space in London’s King’s Cross, Heatherwick said he always looks for where the space will have its heart, and strives to inject soulfulness in every design.

Contrary to what many architects and designers believe, he says city planners today are far more willing to take creative risks. “City planners are more ambitious than people think. They are frustrated with what they are being shown,’’ he says. “The best urban designs, he says, often come from deep conversations with commissioners and planners.

And what those commissioners and planners want are places that will have enough meaning to draw people out of their homes through their unique appeal. “We all hanker after places” that have heart and soul Heatherwick said. When he finds that during the creative process, “the design sells itself.”

For more coverage of Brainstorm Design, click here.

About the Author
By Robert Horn
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Photo of ballots being counted and sorted
PoliticsElections
Nearly 150,000 California mail ballots rejected in June primary, a record high thanks to late-arriving ballots
By The Associated Press and MIchael R. BloodJuly 24, 2026
2 hours ago
Photo of the nun
North AmericaImmigration
Nun detained by ICE on her way to Mass speaks out for first time: ‘For me, a nun, not to go to Mass…it was very, very heartbreaking’
By The Associated Press, Valerie Gonzalez and Jamie StengleJuly 24, 2026
3 hours ago
Court illustration of the author testifying
LawTerrorism
Salman Rushdie describes a ‘lake of blood’ as his convicted attacker faces terrorism charges tied to the 2022 stabbing
By The Associated Press, John Wawrow and Jennifer PeltzJuly 24, 2026
3 hours ago
A gun lays on a table next to a row of ammunition.
Lawgun control
Two gun rights groups are suing the U.S. Virgin Islands over concealed carry for nonresidents
By The Associated Press and Danica CotoJuly 24, 2026
3 hours ago
Vice President JD Vance sits in on a meeting.
North AmericaJD Vance
The Secret Service is investigating a member of JD Vance’s detail over a suspected news leak
By The Associated PressJuly 24, 2026
3 hours ago
Google logo is displayed on a smartphone in front of the EU Flag.
CybersecurityGoogle
EU strikes Google with $1 billion fine in major crackdown on antitrust regulations even as Trump threatens retaliation
By The Associated Press and Sam McNeilJuly 24, 2026
3 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
16 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
13 hours ago
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
AI
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
By Mia OsmonbekovJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.