How the Ultra Wealthy Say ‘I Love You’

February 14, 2018, 7:12 PM UTC
Sistine Chapel ceiling fresco by Michelangelo. The Creation of Adam. The Vatican.

The Taj Mahal was built as a love letter. Commissioned by the Mughal Emperor Shah Jahan in 1631 to honor his teenage bride, who had died in childbirth, its construction involved the work of 22,000 laborers and a thousand elephants. The Indian monument still stands as perhaps the world’s greatest display of affection.

To which we say, game on.

While today’s ultra-wealthy may not be commissioning timeless monuments to show how much they love their spouses, they are producing extravagant epics in the form of over-the-top, hyper-personalized vacations. In conversations with a half-dozen travel agents and celebrity-event producers who specialize in destination weddings, honeymoons, and celebration trips, one thing became clear: You can create a private, romantic experience for your loved one anywhere under the sun—even in the Pope’s private garden—if you’re willing to pay for it.

“When you look at some of the great stuff being done in our industry, it’s all about privatizing something,” says Harlan deBell, who runs the award-winning, honeymoon-focused agency the Travel Siblings with his sister Kara Bebell. (Their tagline: “luxury travel for the fabulous.”) “Any museum or any store—it could be Louis Vuitton or Baccarat or the Musée d’Orsay, you name it—can be turned into a setting for a private dinner,” he explains. “Literally anything is possible with money.”

These types of experiences represent a nascent but fast-growing fraction of their business. “Two years ago, I did two events like this,” says Michelle Rago, founder of Michelle Rago Destinations, who has coordinated celebrations for Matt Damon and Jamie Foxx, among others. “Last year, I did three. Now I’m working towards building a bigger presence in this arena.” She adds that it’s a good way to build customer loyalty, too.

Jack Ezon of Ovation Vacations has been in this field for years. His team even includes a “romance concierge” that brainstorms ultra-luxe, ultra-sweet surprises, full-time. “It’s almost always men planning for women,” he says with a chuckle. “We’re always groveling for forgiveness.”

Following below are six boundary-pushing testaments to love, each tied to a special destination and occasion, showing that, in travel, the only limits to romance are your wallet and your imagination.

An Anniversary in the Sistine Chapel

The serenity of Michaelangelo’s Sistine Chapel is usually sullied by throngs of people elbowing you as you move through the tiny space. By the time you get through the gilded gates, you probably won’t have even noticed the stunning, geometrically-tiled floor, which warrants nearly as much praise as the frescoed ceiling. For a couple on the eve of their 40th wedding anniversary, Rago obtained a private viewing.

“Faith is what binds them,” Rago says of her clients, one of whom is a high-profile serial entrepreneur. (Their identities are protected by a non-disclosure agreement, a common feature in deals with A-list celebrities and C-suite executives.)

It costs roughly 25,000 euros ($30,800) to book the Sistine Chapel for a private, 30-minute visit. The privilege includes a solo, guided tour of the Treasure Room (filled with papal outfits and jewelry) and the Room of Tears, where every new pope prays in the emotionally charged aftermath of a papal inauguration.

“Being alone in the Sistine Chapel when nobody else is there is incredible,” says Rago. “It’s almost impossible to take it all in.” But the Room of Tears is what was most special to Rago’s clients. “It’s a very sacred room,” she says. “When you’re standing in that space, and you realize that every pope has passed through that space in privacy—and there you are, alone, being afforded that same moment of reverence … it’s pretty heady stuff.”

Following that up with an indulgent meal at a trendy restaurant wouldn’t have felt quite right. Instead, the couple came off their holy high with a dinner for two in their hotel suite at the newly redone Hotel Eden, with views of Rome unfolding from their living room. Explains Rago, “This was just about being together.”

A Royal Proposal, Medieval-Style

One secret weapon up the Travel Siblings’ sleeve is Helene de Rose, who runs the restaurant at London’s venerated Connaught hotel. “Something that not many people seem to know is that you can just tell her what you want—everything from a set menu to the cutlery and the china—and she will bring it just about anywhere in London.”

For an Anglophile hedge-fund couple, that meant delivering the full set-up, plus décor by famed florist Larry Walshe, to Wakefield Tower in the Tower of London, where Henry III once lived. Setting up the decoy was easy, says DeBell. “This couple was obsessed with everything British, but medieval history in particular,” he explains. So the bride-to-be was completely unsuspecting when her history-themed tour of London culminated in a visit to the Tower of London. “She thought this was just another part of a private tour—and it really wasn’t a stretch,” he says.

The tour wove through various spaces—the St. Thomas Tower, the Jewel house, and the grand White Tower—before leading to the oldest section of the monument, where a candle-lit Champagne dinner was waiting.

“She walked into this beautiful floral space for a full, catered dinner and a special menu designed around all her favorite foods,” says DeBell. The ring came at the end—and was the one piece of the puzzle that the Travel Siblings didn’t plan themselves. “I wouldn’t be surprised if it was modeled after a Princess Diana ring,” he jokes.

The Surprise Party of a Lifetime

Sometimes, romantic gestures come when you least expect them. For one New York power couple—he’s a real estate investor and she’s a fashion designer—it arrived on her 40th birthday. They’d planned a trip to Ocean Club in the Bahamas (recently rebranded as a Four Seasons property), where they vacation regularly. But the routine was broken when their private jet veered course and flew to nearby Musha Island. Arriving at that resort, owned by magician David Copperfield, was only the first surprise.

“She thought it was just her and her husband taking a vacation,” explains Ezon, who planned the getaway. But when they stepped off the plane, all these people were at the dock, screaming: “Surprise!”

It took her a couple of minutes to get over the shock and start recognizing faces, says Ezon, but the crowd included family and friends from all walks of life, some of whom she hadn’t seen in decades. “We flew people in from Atlanta, Los Angeles, and all over the place, including some of her oldest friends from elementary school that she never gets to see and some close friends that had recently moved across the country.”

For four days, the group had private run of the island resort. There was a treasure hunt with clues informed by the birthday girl’s likes and dislikes, a game show riff on This is Your Life, meals by her favorite chef (who flew in for the occasion), and a movie montage of well-wishes and memories from those in attendance. “The resort sprinkles magic into the experience in all sorts of ways,” says Ezon, who adds that the personalized flick played on a movie screen that seemingly appeared out of nowhere. “The whole weekend was about her,” he says. “She was totally blown away.”

A Celebratory Dinner With Fireworks Pairings

Usually, the core components of a romantic dinner include white tablecloth settings, candles, great wine, and lots of butter. But one of Ezon’s clients wanted to take the common date idea above and beyond to make it worthy of a milestone birthday. The client, an accessories designer, chose Italy’s Amalfi Coast as a destination. For the concept, Ezon put together a tasting menu at Palazzo Avino’s beach club—which was shut down entirely for the couple—to be paired not only with wine, but with “wow moments” at every course.

“The first course started with violins playing their wedding song,” recalls Ezon. “Then there were fireworks with the entrees.” Topping a private pyrotechnic display was the head-scratcher, he says, but the answer came from someone else’s book. “I had an idea to recreate the ‘fashion tea’ program at London’s Berkeley hotel, where the petit four cakes are sculpted into things like diamond rings and stiletto heels,” he explains.

Out came a procession of 10 cakes, each representing a special moment in the couple’s relationship. It started with an orange T-shirt, which he’d worn on their first date, to her long-lasting dismay. (It became a running joke.) Then came blue dolphins, a subject of her many paintings. Then a Lion King playbill, a reference to the show they saw three times together; an elephant, from their honeymoon in Chiang Rai, Thailand; and a set of Mickey Mouse ears, nodding to her childlike obsession.

“The violins and the fireworks? That was easy. It was these meaningful, quirky things that really set this one apart,” Ezon says.

A Birthday Fit for a Royal

When clients have a particular passion, it’s easy to build exclusive experiences around a theme. That’s what Rago did for Austin-based real estate broker Wade Giles and entrepreneur Jeff Schab, both avid horseback riders (with a new, equestrian, tech startup, to boot).

To celebrate Giles’s 30th birthday, Rago planned the most over-the-top, equine day in London, where ponies and polo are part of the royal culture. “It had to be more than just riding a horse in Hyde Park,” she says. “It had to be super-sexy.”

Rago first had the couple become members of the Riding Club of London, which opened up a host of exclusive benefits. Through that network, she managed to get polo ponies to Hyde Park and deck the couple out in dressage gear for an unattended ride, at full-gallop, through tree-lined boulevards. “The club has special relationships that they can leverage to make this happen,” explains Rago, “but it’s certainly not common—you have to have the riding experience to prove that you’re not a liability.”

From there, the couple got to go behind the scenes in the Hyde Park Barracks—to pet the Queen’s horses and meet the staff that cares for them—before jumping into a helicopter and heading to the Guards Polo Academy in Coworth Park, created by Prince Philip and home to the annual Queen’s Cup. “There, they got a private polo lesson from the former captain of the British national team and got tickets to a match, which they ended up missing because they were having too much fun shopping and having cocktails.”

Eventually, they choppered back to London (from the middle of the polo field) where a Rolls-Royce Phantom picked them up and took them to Gordon Ramsay’s Pétrus for dinner, where Schab presented his then-boyfriend with his first Rolex. (The couple is now married.)

“It was very detailed and hyped-up,” says Rago. “I don’t know how you come down from there.”

A Proposal to Make the Mona Lisa Smile

While the Travel Siblings have privatized many a venue, none was grander than the Louvre, which accepts buyouts of certain spaces after the museum has closed to the public. For this particular power couple, DeBell negotiated the Denon Wing, home to the museum’s most iconic masterwork, the Mona Lisa. The duo, a hedge funder and a real estate attorney from New York, had cited the da Vinci piece as their favorite painting.

Dinner came courtesy of the Ritz Paris—the main course was a lavish chicken from Bresse cooked in a pastry-sealed cocotte—and culminated with the groom on one knee, five-carat Cartier Cathedral pave ring in hand. The bride, of course, agreed.

Adds DeBell: “In that moment, we’d like to think the Mona Lisa finally smiled.”