• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Commentary

Commentary: How the NCAA Coddles Millionaire Coaches and Punishes Players

By
Daron K. Roberts
Daron K. Roberts
Down Arrow Button Icon
By
Daron K. Roberts
Daron K. Roberts
Down Arrow Button Icon
February 12, 2018, 1:57 PM ET

It’s a familiar scene in college athletics.

A private jet (probably owned by a deep-pocketed booster) descends on a landing strip. Out walks the university’s newly anointed head football coach sporting a necktie that is the closest hue he could find to the university’s dominant color. He proceeds from the tarmac to the football stadium where he gives his opening press conference.

Meanwhile, in a locker room far away, student athletes cope with a tough reality. The man who had spent time sitting on their parents’ couch, telling them how he was going to take care of their son and assuring them that he, the coach, would never leave the school, has indeed left for greener pastures.

Welcome to the world of college athletics, where coaches have freedom of movement and are paid handsomely, while unpaid students are stuck with the institutions they chose as teenagers. It doesn’t need to remain like this, though. The National Collegiate Athletic Association (NCAA) can begin to correct the imbalance between coaches and players by removing the restrictions that impede student athletes from transferring to another institution of higher learning.

To give you a sense of that imbalance, consider this: In 39 of 50 states, college coaches are the highest-paid public employees. Their compensation dwarfs the salaries of governors, judges, and school superintendents. In December, Jimbo Fisher inked a 10-year, $75 million guaranteed contract to coach Texas A&M University’s football team. Whether Fisher loses 120 games or wins 10 national championships, he will receive all of that money.

College head coaches can make all of these decisions without having to obtain permission from the NCAA. They suffer no financial or procedural consequences, other than perhaps a hit to their reputations among those they abandon.

At the same time, the NCAA has a host of rules governing student athletes who wish to transfer. Under current NCAA rules, if you’re a disgruntled student athlete who wants to transfer to another school, “The NCAA may require you to sit out of competition for a year after transferring to help you adjust to your new school.”

If a student athlete wishes to leave, they must receive the blessing of their institution. This is a tall order. As you can imagine, institutions are reluctant to let a talented player (correction: student athlete) leave their team before their contract (correction: eligibility) has expired. And even if the athlete clears this hurdle, the institution can place creative restrictions on where they can play.

This sophisticated form of serfdom must end.

The NCAA is currently considering a proposal that would be a step in the right direction. Crafted by faculty athletic representatives at Baylor University and Iowa State University, it would allow athletes to transfer to a new institution without sitting out a season.

The key language from the proposal allows a student athlete to transfer to an institution and immediately be eligible for competition if their “head coach at the original institution resigned or was fired during or after the most recent season of competition, except that the student-athlete is not immediately eligible at another institution at which the head coach is employed.”

The proposal also allows the student to be immediately eligible if their original school was banned from post-season competition in the athlete’s sport, the athlete received a baccalaureate degree from the original institution, or the athlete didn’t receive athletics-related financial aid at the original school.

The proposal is a good idea for several reasons. For starters, it attempts to level the playing field between student athletes and the millionaires who coach them. It also forces institutions to be more vigilant in providing attractive student services to entice athletes to stay and gives athletes an escape hatch when the leadership team they committed to drastically changes.

Rest assured that crafty lawyers, head coaches, and athletics directors are huddling to construct a host of amendments to this controversial proposal. Most of them will claim they have the best interests of student athletes in mind.

We shouldn’t listen to them. Student athletes should receive the same freedom to relocate that is afforded their head coaches. In 2018, it’s time to dismantle the NCAA’s prohibitive transfer rules.

I once mentored a student majoring in computer science who sought to transfer from The University of Texas at Austin because she felt she could flourish at another institution. She simply applied to several schools, was admitted by a few, chose one, and left. No deans had to give her their blessing. She wasn’t prohibited from coding for a year at her new home.

If we want our student athletes to succeed both on and off the field, we should start treating them with the respect they deserve.

Daron K. Roberts is a former NFL and college coach and serves as founding director of the Center for Sports Leadership and Innovation at The University of Texas at Austin.

About the Author
By Daron K. Roberts
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
Commentarydata sovereignty
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
By Leonard LimJune 10, 2026
9 hours ago
tim
CommentaryAirline industry
Merlin CTO: autonomy can rebuild the foundation of aviation — and national security
By Tim BurnsJune 9, 2026
2 days ago
dewar
CommentaryLeadership
I founded McKinsey’s CEO practice: Here’s why operational excellence is a liability right now
By Carolyn DewarJune 9, 2026
2 days ago
250
Commentary250 Years of Innovation
America turns 250. Its greatest innovation was never a product — it was a system that let anyone build one
By Keith KrachJune 7, 2026
4 days ago
sabes
CommentaryRetirement
Retiring at 62 costs the average American $250,000. Here’s the math (and the neuroscience) that explain why
By Jon SabesJune 7, 2026
4 days ago
da
CommentaryIPOs
The short seller’s argument nobody on the coming mega IPO roadshow wants you to make
By Bhaskar ChakravortiJune 7, 2026
4 days ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
12 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
1 day ago
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
North America
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
By Marco Quiroz-GutierrezJune 10, 2026
21 hours ago
Current price of oil as of June 10, 2026
Personal Finance
Current price of oil as of June 10, 2026
By Joseph HostetlerJune 10, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.