Burger King is launching a new Double Quarter Pound King Sandwich today, a new burger containing a half-pound of beef topped with American cheese, pickles, sliced onions, and ketchup on a toasted sesame seed bun, reports USA Today.
The sandwich differentiates itself from the Double Whopper because it does not include lettuce, tomato or mayo. It contains 60% more meat than was included in the previous Big King burger.
If all that sounds familiar, you’re probably thinking of McDonald’s offering with roughly the same name and same description: the Double Quarter Pounder.
https://www.youtube.com/watch?v=l9Exe8ksemA
The similarities are no mistake. Burger King is putting McDonald’s straight in its crosshairs with the new burger. It’s ad even takes aim at the iconic McDonald’s offering with a funeral for “flat-top quarter pound burgers.”
