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Burger King Takes on McDonald’s With New Double Quarter Pound Sandwich

January 18, 2018, 7:54 PM UTC
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Burger King Restaurant Signage on December 29, 2014 in Auckland, New Zealand.
Dave Rowland— Getty Images

Burger King is launching a new Double Quarter Pound King Sandwich today, a new burger containing a half-pound of beef topped with American cheese, pickles, sliced onions, and ketchup on a toasted sesame seed bun, reports USA Today.

The sandwich differentiates itself from the Double Whopper because it does not include lettuce, tomato or mayo. It contains 60% more meat than was included in the previous Big King burger.

If all that sounds familiar, you’re probably thinking of McDonald’s offering with roughly the same name and same description: the Double Quarter Pounder.

https://www.youtube.com/watch?v=l9Exe8ksemA

The similarities are no mistake. Burger King is putting McDonald’s straight in its crosshairs with the new burger. It’s ad even takes aim at the iconic McDonald’s offering with a funeral for “flat-top quarter pound burgers.”