The New York Times reports the sign placed outside Ink Coffee read: “Happily gentrifying the neighborhood since 2014.” The shop is located in a rapidly changing part of Denver which was once home to predominately black and Latino families.

Residents saw the sign both as offensive and insensitive to those families that are being displaced out of the neighborhood, but also to victims of gentrification in general.

https://twitter.com/theperfectRu/status/933425338326986752?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.nytimes.com%2F2017%2F11%2F27%2Fus%2Fdenver-cafe-gentrification.html

After a photo of the sign was posted on Twitter the shop’s window was smashed and scrawled with graffiti and a protest march was organized.

The shop’s owner issued an apology for the sign on Twitter, which wasn’t exactly warmly received thanks to his decision to start it off with the word “Hmmm.”

Hmmm. We clearly drank too much of our own product and lost sight of what makes our community great.

— ink! Coffee (@inkcoffee) November 22, 2017

Denver has recently seen a huge influx of new residents from around the country. Over the past five years, the median price of a single-family home has doubled and is now $450,000. That price puts owning a home out of the reach of half of the city’s residents.