• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

31-year-old millionaire has zero sympathy for unemployed Gen Z's ‘excuses’—he says 'it is scarily easy' to build a business and get rich right now

2

Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuz

3

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

1

31-year-old millionaire has zero sympathy for unemployed Gen Z's ‘excuses’—he says 'it is scarily easy' to build a business and get rich right now

2

Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuz

3

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy
TechSnapchat

Snap CEO: We’ve Sold More Than 150,000 Pairs of Spectacles

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 4, 2017, 9:37 AM ET
Add Fortune on Google for similar content.

Snap’s Spectacles aren’t quite the rage they were at launch, but they’ve proven to be a notable venture for the company.

CEO Evan Spiegel, speaking at the Vanity Fair New Establishment Summit, said the company had sold over 150,000 pairs of the camera-equipped sunglasses. That soars past the company’s goal of 100,000 units.

While that’s not a mind blowing number, it’s not a bad first attempt for a startup that has never made hardware before. And the company, rather than coordinating a large-scale release, opted to make it an event for fans of Snapchat, with pop-up vending machines spontaneously showing up in cities around the country.

Spiegel says the number has encouraged him to try other products as well.

“Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade,” he said. “But if we believe it’s going to be important in a decade, we don’t want to be starting a decade from now.”

Spiegel stopped short of announcing a version 2.0 of Snap Spectacles, though.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.