• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economy

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economy

$500,000 Will Buy You…This Whiskey Collection!

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
September 25, 2017, 4:09 PM ET
Sotheby's Hong Kong
Sotheby's Hong KongSotheby's Hong Kong
Google source logo
Add Fortune on Google for similar content.

This month Sotheby’s in Hong Kong is auctioning off a rare collection of 58 whiskies from Ichiro’s Card Series. It will be the first time all 58 bottles from the series have been sold together, and they’re expected to fetch a (not so small) fortune: $500,000, to be exact.

The bottles were made by Hanyo, Japan’s smallest and now defunct distillery. The distillery stopped making whisky in 2000 when the Japanese recession hit. The new owner of the distillery wanted to focus on making spirits that were faster to make (whisky requires a lengthy aging process), and Ichiro Akuto purchased the remaining casks the distillery had on hand.

He’s bottled single malts from the casks over the years, naming each after a playing card. As Forbes notes, the spirits have developed quite a following.

In 2015, a full 54-card set was sold at auction for $480,000. That collection did not include the four original card bottles, which were released in 2005 before the bottles had developed such a following. Once the demand was realized the first four cards were re-released in 2006, by which point they’d matured one year longer than the original four, resulting in slightly different whiskies.

Only 120 bottles were made of the first four cards, i.e. they’re exceptionally rare.

The seller of the whisky wants to remain private, but he or she stand to make quite a killing off the sale. At half a million for the collection puts the value of each bottle at around $8,620.

About the Author
By Emily Price
See full bioRight Arrow Button Icon

Latest in Luxury


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Luxury


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.