• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Price Gouging Hits Florida Ahead of Hurricane Irma

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
September 6, 2017, 10:22 AM ET

Hurricane Harvey brought out the best in many Houstonians, but Hurricane Irma seems to be having the opposite effect on some Florida businesses.

Complaints of price gouging are on the rise in the Sunshine State, reaching the point where Attorney General Pam Bondi has activated a hotline to report businesses suspected of taking advantage of people preparing for the storm. As of Tuesday afternoon, the hotline had received 143 calls.

Some national companies have been caught in the fray as well. Amazon was the subject of some complaints about notable price differences on bottled water for customers in Florida and Northeastern states. (A Fortune spot check of prices on bottled water sold directly by the company in New York, South Carolina and Florida did not show notable price differences, however.)

Some of the biggest complaints have been targeted at airlines, though. Yahoo News spoke with one customer who paid $159 for an American Airlines ticket from Miami to Hartford, CT on Monday, then saw the price spike to $1,020 the next day, when he tried to buy another ticket.

https://www.facebook.com/Hartfordland/posts/10209894763746721

The airline, in a statement, said it had “not changed” its fare structures and had added extra flights to affected areas.

Delta, too, is finding itself the target of online wrath as ticket prices soared.

Shame on you @delta. Jacking from $547 to over $3200 for people trying to evacute responsibly? #IrmaHurricane pic.twitter.com/O2nfPHQUAh

— Leigh (@LeighDow) September 5, 2017

A search of airfares using IRA Matrix to a variety of locations, including Atlanta, Phoenix and New York does show notably higher fares for the next three days, though it’s common for airlines to charge last minute flyers more.

The cheapest price for a flight from Miami to NYC (with a four day stay) this Friday, however, is $985. That same flight on the 15th will cost just $159.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Warren Buffett
SuccessBillionaires
Warren Buffett admits his original philanthropic  plans were not ‘feasible’—he’s instead left his three kids $500 million a year to give away
By Preston ForeMarch 22, 2026
2 minutes ago
EnergyCuba
Cuba begins to restore power after third nationwide collapse of the entire energy grid this month alone
By Andrea Rodriguez and The Associated PressMarch 22, 2026
1 hour ago
Middle EastIran
After Trump threatens to destroy Iranian power plants, Tehran warns the region’s vital infrastructure, like desalination facilities, will be targeted
By Alon Bernstein, Sam Metz, Samy Magdy and The Associated PressMarch 22, 2026
1 hour ago
Arts & Entertainmentart
Banksy may have been identified, but his mystery has long been part of his art’s value, and a fan says it’s like finding out Santa Claus isn’t real
By Laurie Kellman and The Associated PressMarch 22, 2026
1 hour ago
PoliticsMilitary
The Indian Ocean base targeted by Iran is ‘an all but indispensable platform’ for U.S. security operations in the Mideast, South Asia and East Africa
By Jill Lawless and The Associated PressMarch 22, 2026
2 hours ago
PoliticsTSA
A charity that usually feeds people in war zones and disaster areas is providing meals to TSA officers who aren’t getting paid
By Gabriela Aoun Angueira, Thalia Beaty, James Pollard and The Associated PressMarch 22, 2026
2 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.