• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Price Gouging Hits Florida Ahead of Hurricane Irma

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
September 6, 2017, 10:22 AM ET

Hurricane Harvey brought out the best in many Houstonians, but Hurricane Irma seems to be having the opposite effect on some Florida businesses.

Complaints of price gouging are on the rise in the Sunshine State, reaching the point where Attorney General Pam Bondi has activated a hotline to report businesses suspected of taking advantage of people preparing for the storm. As of Tuesday afternoon, the hotline had received 143 calls.

Some national companies have been caught in the fray as well. Amazon was the subject of some complaints about notable price differences on bottled water for customers in Florida and Northeastern states. (A Fortune spot check of prices on bottled water sold directly by the company in New York, South Carolina and Florida did not show notable price differences, however.)

Some of the biggest complaints have been targeted at airlines, though. Yahoo News spoke with one customer who paid $159 for an American Airlines ticket from Miami to Hartford, CT on Monday, then saw the price spike to $1,020 the next day, when he tried to buy another ticket.

https://www.facebook.com/Hartfordland/posts/10209894763746721

The airline, in a statement, said it had “not changed” its fare structures and had added extra flights to affected areas.

Delta, too, is finding itself the target of online wrath as ticket prices soared.

Shame on you @delta. Jacking from $547 to over $3200 for people trying to evacute responsibly? #IrmaHurricanepic.twitter.com/O2nfPHQUAh

— Leigh (@LeighDow) September 5, 2017

A search of airfares using IRA Matrix to a variety of locations, including Atlanta, Phoenix and New York does show notably higher fares for the next three days, though it’s common for airlines to charge last minute flyers more.

The cheapest price for a flight from Miami to NYC (with a four day stay) this Friday, however, is $985. That same flight on the 15th will cost just $159.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in

Trump
North Americatourism
Trump administration orders embassies, consulates to prioritize visas for sports fans traveling for World Cup, Olympics
By Matthew Lee and The Associated PressDecember 4, 2025
2 minutes ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 4, 2025
3 minutes ago
Scalise
PoliticsCongress
Congress flatlines in attempt to regulate college sports with bill ‘not ready for prime time’
By Joey Cappelletti and The Associated PressDecember 4, 2025
5 minutes ago
The Fifth Third Bank logo on a blue and purple layered background.
Personal Financechecking accounts
Fifth Third Bank review 2025: Full-service bank with unique perks (but lackluster APYs)
By Joseph HostetlerDecember 4, 2025
8 minutes ago
RoboCop
Arts & EntertainmentDetroit
Detroit’s bizarre romance with its very own RoboCop statue reaches happy ending, 15 years after love/hate crowdfunding campaign kicked it off
By Corey Williams, Mike Householder and The Associated PressDecember 4, 2025
13 minutes ago
Trump
PoliticsWhite House
‘We fixed inflation, and we fixed almost everything’: Trump travels to Pennsylvania to talk affordability while denying it’s a problem
By Josh Boak and The Associated PressDecember 4, 2025
18 minutes ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
10 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.