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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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GM CEO Mary Barra Joins Disney’s Board Amid Successor Search

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August 24, 2017, 3:45 PM ET
General Motors Holds Annual Shareholders Meeting In Detroit
DETROIT, MI-JUNE 6: General Motors Chairperson and CEO Mary Barra speaks to the news media at the company's annual meeting of shareholders June 6, 2017 in Detroit, Michigan. The results of a fight between the company and hedge fund Greenlight Capital, which has proposed to split the automaker's stock and change its board of directors, was to be announced. (Photo by Bill Pugliano/Getty Images)Bill Pugliano—Getty Images
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Walt Disney Co. added General Motors Co. Chief Executive Officer Mary Barra to its board, bringing on one of the most prominent female executives in corporate America amid a hunt for a successor to CEO Robert Iger.

The appointment of Barra, 55, is effective immediately, Burbank, California-based Disney said Thursday in a statement. Her addition expands the board to 12 members. Directors are working on finding a new CEO to eventually replace Iger, 66, whose contract was extended earlier this year until July 2019.

Barra brings experience helping GM, one of America’s most well-known companies, adapt to a changing technological landscape, including the advent of ride-share services and self-driving cars. As a Disney board member, she’ll be called on to help Iger work through the threat to his TV and movie businesses brought by Netflix and other digital services.

U.S. companies have been under pressure to increase the role of women and minorities on their boards and top management. With the addition of Barra, Disney’s board now features two of the highest-profile female executives in the country, since she’ll serve alongside Facebook Inc. Chief Operating Officer Sheryl Sandberg. Susan Arnold of the Carlyle Group and Maria Elena Lagomasino, who runs her own financial advisory company, are Disney’s other female directors.

Monica C. Lozano stepped down last year under company guidelines that limit the service of directors to 15 years. Robert Matschullat, Disney’s longest-serving board member, has been a director since December 2002.

As GM’s chief, Barra maintains a low profile. She is on the board of Stanford University, where she got her MBA, but doesn’t sit on any corporate boards since standing down as a director of General Dynamics Corp. earlier this year.

Barra was on President Trump’s Strategy & Policy Forum until its member CEOs all left en masse following his equivocal comments about the neo-Nazi rally in Charlottesville, Virginia. She stayed on Trump’s forum even after the president pulled out of the Paris climate accord, a decision that led to Iger’s resignation from the group.

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