• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

1

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

Tesla Has Installed Its First Solar Roofs

By
Kevin Lui
Kevin Lui
Down Arrow Button Icon
By
Kevin Lui
Kevin Lui
Down Arrow Button Icon
August 3, 2017, 2:15 AM ET
Add Fortune on Google for similar content.

Tesla (TSLA) said Wednesday that it has finished the first installations of its solar roofs, less than a week after the company’s mass-market Model 3 cars started rolling off the production line.

Announced in its second-quarter earnings report, Bloomberg reports that these early adopters of the solar roofs are all Tesla employees—just like the first Model 3 customers last week. Tesla said that this approach allows the company to smooth the sales and installation process ahead of a wider release to the public.

“I have them on my house, [Chief Technology Officer] J.B. [Straubel] has them on his house,” CEO Elon Musk said, according to Bloomberg. “This is version one. I think this roof is going to look really knock-out as we just keep iterating.”

The tiles are made to resemble regular high-end roofing material, while sunlight can pass through them onto solar cells thereby producing energy.

First unveiled last October ahead of the automaker’s acquisition of solar power equipment maker SolarCity, Musk later said that the solar roof will cost less than conventional rooftops. Tesla has opened online orders since May, allowing prospective buyers to estimate the cost of installing a solar roof after putting down a $1,000 deposit.

About the Author
By Kevin Lui
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

China’s Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost
MagazineChina
China’s Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost
By Nicholas GordonJuly 26, 2026
2 hours ago
Mideast oil may soon have no way out amid ‘everything everywhere all at once’ wars, but the crisis in refined products is even worse
Middle EastOil
Mideast oil may soon have no way out amid ‘everything everywhere all at once’ wars, but the crisis in refined products is even worse
By Jason MaJuly 26, 2026
2 hours ago
Traders are getting a new tool to wager on the biggest U.S. stocks
Investingstock trading
Traders are getting a new tool to wager on the biggest U.S. stocks
By Bernard Goyder, Katherine Doherty and BloombergJuly 26, 2026
4 hours ago
Big Tech earnings slam into a market in revolt over AI spending
Big Techearnings
Big Tech earnings slam into a market in revolt over AI spending
By Jeran Wittenstein, Ryan Vlastelica and BloombergJuly 26, 2026
4 hours ago
Romania scrambles F-16 jets to shoot down a suspected Russian ‘Shahed type’ drone, marking the fourth recent violation of NATO airspace
PoliticsRussia
Romania scrambles F-16 jets to shoot down a suspected Russian ‘Shahed type’ drone, marking the fourth recent violation of NATO airspace
By Sam McNeil, Vadim Ghirda and The Associated PressJuly 26, 2026
5 hours ago
James Cameron tried to warn us: ‘Skynet Day’ is now shorthand for OpenAI’s agent going rogue and hacking into a startup
AIOpenAI
James Cameron tried to warn us: ‘Skynet Day’ is now shorthand for OpenAI’s agent going rogue and hacking into a startup
By Laurie Kellman, Lindsey Bahr and The Associated PressJuly 26, 2026
5 hours ago

Most Popular

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
13 hours ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
3 days ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.