• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

Gen Z can't figure out how to talk to their millennial and Gen X bosses—and it's becoming a workplace crisis

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

Gen Z can't figure out how to talk to their millennial and Gen X bosses—and it's becoming a workplace crisis
RetailChipotle

Customer Vomit Makes Chipotle’s Stock Plummet

By
Laura Entis
Laura Entis
Down Arrow Button Icon
By
Laura Entis
Laura Entis
Down Arrow Button Icon
July 18, 2017, 12:40 PM ET
Add Fortune on Google for similar content.

Just when it seemed Chipotle had moved past its reputation as a breeding ground for foodborne illnesses, there are reports of another outbreak.

On Tuesday, a Chipotle franchise in Sterling, Virginia was closed over reports that customers were experiencing vomiting, stomach pains, and diarrhea shortly after eating at the location.

“We are aware of a small number of reported illnesses isolated to a single restaurant in Sterling, Virginia on Tripleseven Road, and have notified local health department officials,” Jim Marsden, Chipotle’s executive director, food safety said in an emailed statement. “We are working with health authorities to understand what the cause may be and to resolve the situation as quickly as possible.”

The company’s stock was down as much as 7% following the news.

The incident feels like a flashback to 2015, when the Denver-based chain was besieged with foodborne illness outbreaks (including E.coli, salmonella, and norovirus) at locations across the country.

In response, the company overhauled its food safety standards.

Monty reviews in-restaurant safety measures: Blanching of veggies kills germs on the outside of the ingredients. #ChipotleAllTeam

— Chipotle (@ChipotleTweets) February 8, 2016

It also launched an aggressive, expensive marketing campaign to back in customers’ good graces (by, among other strategies, bribing them with free burritos).

“The reported symptoms are consistent with norovirus,” Marsden said. “Norovirus does not come from our food supply, and it is safe to eat at Chipotle.”

That’s probably not a stipulation the company wants to have to make again.

Marsden said the affected store would likely reopen later today.

About the Author
By Laura Entis
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.