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TechVideo Games

Iconic Video Game Maker Atari Unveils New Console

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Fortune Editors and Reuters
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Fortune Editors and Reuters
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July 18, 2017, 3:44 PM ET
Courtesy of Ataribox

French video game maker Atari SA provided the first details of its “Ataribox,” the iconic company’s first console in more than two decades.

The company said “Ataribox” is inspired by its previous consoles, incorporating a raised back and a front panel that can be either of wood or glass. The console will come in two types: a wood, and a black/red version.

“Our objective is to create something new, that stays true to our heritage, while appealing to both old and new fans of Atari,” the company said.

Originally founded in 1972 by Nolan Bushnell and Ted Dabney, the pioneering video game company has changed hands several times, most recently in 2008 when it was acquired by French company Infogrames—which subsequently rebranded itself as Atari.

The company did not provide information on timing, pricing, games or detailed hardware specifications.

Atari, founded in 1972, dominated the early video game market with classic games such as Pong, Asteroids and Missile Command.

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