• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 19, 2026

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Current price of oil as of May 19, 2026
Aston Martin

Aston Martin Drafts Tom Brady for Marketing Push

By
Daniel Bentley
Daniel Bentley
Down Arrow Button Icon
By
Daniel Bentley
Daniel Bentley
Down Arrow Button Icon
May 19, 2017, 8:04 AM ET
Courtesy of Aston Martin

As a man with a famously fastidious diet, whose wife is outspoken on environmental issues, you’d be forgiven for thinking New England quarterback Tom Brady was among the Prius and Tesla-driving celebrity set. But you’d be wrong.

Brady on Friday announced a long-term partnership with British luxury marque Aston Martin as part of the marketing push for its latest grand tourer, the DB11.

As part of the deal, Brady will also star in marketing videos for the brand documenting the creation of the new Aston Martin Vanquish S. Brady will “curate” his own version of the car.

“As a long-time fan and driver I am honored to join the Aston Martin team at this special moment in the company’s history,” Brady said in a statement.

Brady, it appears, is somewhat selective about the brands he’ll endorse. Along with NBA star Steph Curry he’s one of Under Armour’s most important athlete endorsements. He also appears in ads for Tag Heuer watches, UGG boots, and Purple Carrot meal kits.

When it comes to cars, Brady is clearly a gear head, owning or having owned a number of performance vehicles including a Rolls-Royce Ghost, Audi R8, and Bugatti Veyron.

One car Brady doesn’t own? The Chevy Colorado truck he received for winning the Super Bowl XLIX MVP award. He gave that away to Patriots’ cornerback Malcolm Butler.

 

About the Author
By Daniel Bentley
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Google’s I/O conference showed how the company is being completely rebuilt for AI—for better or for worse
Big TechGoogle
Google’s I/O conference showed how the company is being completely rebuilt for AI—for better or for worse
By Alexei Oreskovic and Sharon GoldmanMay 19, 2026
8 hours ago
Bolt CEO Ryan Breslow
Workplace CultureFortune Workplace Innovation
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
By Preston ForeMay 19, 2026
9 hours ago
Why the 137-year-old developer Hongkong Land is reinventing itself—and trying to broaden its focus beyond its home city
AsiaHong Kong
Why the 137-year-old developer Hongkong Land is reinventing itself—and trying to broaden its focus beyond its home city
By Nicholas GordonMay 19, 2026
10 hours ago
Svenja Gudell, Chief Economist, Indeed
SuccessFortune Workplace Innovation
Indeed chief economist says the sectors most exposed to AI are seeing a big growth in job demand
By Emma BurleighMay 19, 2026
10 hours ago
The 30-year yield hasn’t been this high since the Great Recession. Do the bond vigilantes ride again?
EconomyBonds
The 30-year yield hasn’t been this high since the Great Recession. Do the bond vigilantes ride again?
By Eva RoytburgMay 19, 2026
10 hours ago
DEI experts say the acronym may be radioactive, but the underlying business case is stronger than ever
Workplace CultureFortune Workplace Innovation
DEI experts say the acronym may be radioactive, but the underlying business case is stronger than ever
By Marco Quiroz-GutierrezMay 19, 2026
10 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
By Preston ForeMay 19, 2026
9 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
17 hours ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
1 day ago
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
By Eva RoytburgMay 18, 2026
1 day ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.