• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

3 Reasons You Should Consider Starting Your Own Business

By
Brian Smith
Brian Smith
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Brian Smith
Brian Smith
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
April 23, 2017, 9:00 PM ET
"Get It, Arthur" -- When Randy's mom comes to town, Franco encourages Arthur to go out on his first date in years. Brenda Vaccaro guest stars as Helen, Randy's mom, on SUPERIOR DONUTS, Monday, March 27 (9:00-9:30 PM, ET/PT) on the CBS Television Network. Pictured L-R: Jermaine Fowler as Franco and Judd Hirsch as Arthur Photo: Sonja Flemming/CBS ©2017 CBS Broadcasting, Inc. All Rights Reserved
"Get It, Arthur" -- When Randy's mom comes to town, Franco encourages Arthur to go out on his first date in years. Brenda Vaccaro guest stars as Helen, Randy's mom, on SUPERIOR DONUTS, Monday, March 27 (9:00-9:30 PM, ET/PT) on the CBS Television Network. Pictured L-R: Jermaine Fowler as Franco and Judd Hirsch as Arthur Photo: Sonja Flemming/CBS ©2017 CBS Broadcasting, Inc. All Rights ReservedSonja Flemming/CBS

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What are the benefits of being your own boss?” is written by Brian Smith, co-founder of Winc.

Being your own boss is both a blessing and a curse: You have total control of your future and achievements, but are ultimately responsible for all of the issues, challenges, and failures. And it’s these ups and downs that either keep you up at night or make you feel like you can conquer the world.

When risk and reward are at play almost every day, you must learn to manage it, but also to thrive on it. With freedom comes responsibility.

You have the freedom to manage your time and energy
When I started my first wine company, I was working alone out of my “cloffice,” which was basically a closet that I turned into my office. I had no income and my wife and I were expecting our first child. Stress levels were at an all-time high. At that point, everything in the world seemed critical—and truly was. There was no room for error and no time to slack. Every second of the day was spent marching toward my goals.

I found I was most creative and strategic when I was out taking a walk, surfing, or talking to customers and buyers, not when I was stuck in my “cloffice” sending emails. It took me a while to switch from being “on” all of the time to creating enough time and space to let new perspectives and ideas bubble up. When you are your own boss, your instinct is to commit every second to work, but the truth is you must take advantage of the freedom you have with your schedule to take a step back, breathe, reflect, and absorb. But that’s the beauty of it. Your schedule is yours, and you can choose when to allocate your time toward the things that count most in business—and in life.

See also: 5 Ways Having an Unstable Job Can Make You More Successful

You’re empowered by setbacks
I remember my first sales visit with a new distributor and big buyer in New York. This buyer could have really put my brand on the map. It was sort of a make-or-break first pitch for a product I had worked on for over a year. I sat down at the table and made an emotional presentation of my project, my vision, and my dream. I was so confident in my 1-liter packaging concept, the brand, and the quality of the project.

The buyer tasted the wine and paused before informing us that not only was he not going to buy it, but that he hoped I hadn’t invested too much money in it because my liter concept wasn’t going to work.

Not only was I turned down personally, but also in front of a sales team I was trying to inspire with success. It was horrible, to say the least.

But it was also incredibly empowering. In fact, it gave me the conviction to drive harder than ever before. I knew my vision for the product had a market fit, and hearing someone tell me that I was destined to fail encouraged me to sell that much harder. That buyer became known as the “dream killer.”

Since then, I’ve probably used the dream killer story 100 times to get people to believe in my business and me. I have sold thousands of cases of wine by using rejection to empower myself and the brand. Being your own boss allows you to believe in yourself and to leverage that belief to the fullest extent.

 

You foster growth
Not only are you required to grow financial metrics and fundamentals of the business, a great team, and a healthy culture, but you get the opportunity to help individuals grow.

We have someone on our team who started as our social media intern two years ago, and is now a director of our wine program. We also have someone who started as a temp on customer service, and within a year, became a full-time project manager for our engineering team. Helping to grow culture, teams, and individuals is one of the most rewarding parts of being your own boss.

About the Authors
By Brian Smith
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

kapoor
Commentaryquarterly results
Morningstar CEO: I agree with the SEC on ending quarterly reporting—with conditions
By Kunal KapoorMay 5, 2026
10 hours ago
crane
Commentaryclean energy
Clean energy’s winning argument is the one it refuses to make
By David CraneMay 5, 2026
14 hours ago
alain
CommentaryIran
I watched my father run his business through the Lebanese Civil War. Here’s what it taught me about leading through disruption.
By Alain BejjaniMay 5, 2026
18 hours ago
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
2 days ago
jason corso
Commentarydisruption
AI models are choking on junk data
By Jason Corso and David CowanMay 3, 2026
2 days ago
blake
CommentaryHousing
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
3 days ago

Most Popular

Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago
Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
14 hours ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
1 day ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
12 hours ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.