On its newest ship, Norwegian Cruise Lines will premiere the world’s first “racetrack” at sea in partnership with Ferrari.
When the Norwegian Joy makes its debut this summer, it will feature a two-level track for up to 10 drivers to race go-karts up to 40 miles per hour.
It appears that the racetrack is more of a branding opportunity for Ferrari than for guests to feel like they’re actually driving an Italian sports car. The track — and the go-kart that zip around it — will be branded in signature Ferrari red. Scuderia Ferrari Watches will also set up a shop right next to the track.
The racetrack will have cameras at the finish line, snapping photographs for drivers to share online.
Passengers who book stays in the cruise ship’s higher-end The Haven and Concierge classes will be able to access “a number of complimentary rides” on the racetrack for free, according to a press release. All others will have to pay.