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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

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Current price of oil as of July 1, 2026
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SpaceX Makes History With Launch of First Recycled Rocket

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March 30, 2017, 7:17 PM ET
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Space X's Falcon 9 rocket lifts off from space launch complex 39A at Kennedy Space Center, Florida on March 30, 2017, with an SES communications satellite. SpaceX blasted off a recycled rocket for the first time on, using a booster that had previously flown cargo to the astronauts living at the International Space Station. / AFP PHOTO / BRUCE WEAVER (Photo credit should read BRUCE WEAVER/AFP/Getty Images)Bruce Weaver—AFP/Getty Images
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A recycled SpaceX rocket booster recovered at sea from its first flight nearly a year ago blasted off again on Thursday from Florida on a satellite-delivery mission, then returned to land successfully on a floating platform at sea.

The twin achievements of launching a reusable rocket and recovering the vehicle for a possible third mission marked another milestone for billionaire entrepreneur Elon Musk and his privately owned Space Exploration Technologies in a quest to slash launch costs.

The Falcon 9 booster, which previously flew in April 2016, lifted off from the Kennedy Space Center at 6:27 p.m. EDT to put a communications satellite into orbit for Luxembourg-based SES SA.

The booster’s main section then separated from the rest of the rocket and flew itself back to a landing pad in the Atlantic, where it successfully touched down for its second at-sea return.

“This is going to be ultimately a huge revolution in space flight,” Musk said during a webcast from the launch control center at Cape Canaveral immediately after the Falcon 9’s autonomous touchdown. “It’s been 15 years to get to this point.”

SpaceX in December 2015 landed an orbital rocket after launch for the first time, a feat it has now repeated eight times.

By reusing rockets, SpaceX aims to cut its costs by about 30 percent, the company has said. It lists the cost of a Falcon 9 ride at $62 million but has not yet announced a price for flying on a recycled rocket.

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