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Here’s How Nintendo Is Responding to Impressive Switch Sales

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Don Reisinger
Don Reisinger
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By
Don Reisinger
Don Reisinger
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March 17, 2017, 11:16 AM ET
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Nintendo is trying to address its Switch availability problems, according to a new report.

The video game giant will double the number of Switch units it produces during the fiscal year ended March 2018, The Wall Street Journal is reporting, citing people who claim to have knowledge of its plans. Nintendo, which had expected to produce 8 million Switch units this year, will boost that figure to 16 million units with hopes to sell more than 10 million units during the period.

Nintendo (NTDOY) released the Switch on March 3, and it quickly sold out. Nintendo has been working to get more units to store shelves, but whenever retailers get new stock, customers quickly scoop them up.

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While Nintendo hasn’t released its sales figures, Nintendo of America President Reggie Fils-Aime told The New York Times earlier this month that in its first two days of availability, the console registered higher sales than any previous Nintendo console.

Nintendo has previously said that it hoped to ship 2 million Switch units in March, but a Journal source is now saying it will likely ship 2.5 million units.

The success comes at a critical time for Nintendo. The company’s console business has been in free fall in recent years due to tepid consumer interest in the company’s Wii U. Nintendo has tried to reassure investors that Switch could help it overcome its woes and return it to the successful days it enjoyed during the Wii’s reign in the early 2000s.

Nintendo will discuss the Switch and possibly its sales at its next earnings call on April 27.

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