The Unexpected Perk of Winning March Madness

March 9, 2017, 7:33 PM UTC

March Madness gets under way in less than a week and the nation’s largest basketball tournament will draw in millions of fans and viewers across the country, hoping their brackets aren’t busted too soon. For the 68 participating schools, there’s much more at stake than just glory. Check out this Coinage video to see what winning the tournament actually means for colleges, how it affects those who support the teams and the insane benefits the networks get, too.