• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Subaru

Subaru Could Soon Be Testing Self-Driving Cars in California

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
February 10, 2017, 4:02 PM ET
Subaru Barkleys TV ad
The Return of the Barkleys: Subaru Launches New "Dog Tested. Dog Approved." TV Ad Campaign, Starring America's Favorite Canine Family (PRNewsFoto/Subaru of America, Inc.) THIS CONTENT IS PROVIDED BY PRNewsfoto and is for EDITORIAL USE ONLY**PRNewsfoto/AP

The parent company behind Subaru—the Japanese automaker that produces the popular Outback wagon and has mastered the art of pulling on consumer heartstrings with ads featuring dogs—now has a permit to test self-driving cars on public roads in California.

Subaru’s parent company is Fuji Heavy Industries (FUJHY). FHI announced in November at the L.A. Auto Show that it is changing its name to Subaru Corporation. The name change will occur in April.

The California Department of Motor Vehicles, which issues autonomous vehicle permits, recently added Subaru to the growing list of companies testing self-driving cars on its public roads, an addition first reported by TechCrunch.

There are now 22 automakers, suppliers, and tech companies with autonomous vehicle testing permits. Other companies with autonomous vehicle testing permits includes Waymo, Delphi, Nvidia (NVDA), Ford (F), GM’s Cruise Automation (GM), and Mercedes (DDAIF).

Get Data Sheet, Fortune’s technology newsletter.

There’s been at least one hint that Subaru’s parent company Fuji Heavy Industries has been preparing for a future that involved autonomous vehicles.

Last year, FHI announced that all of Subaru’s next-generation vehicles—including its sedans and crossovers, gas-powered, and future all-electric cars—will use the same design platform. The common platform, which will help FHI reduce manufacturing and engineering costs, is designed to improve stability and comfort while reducing noise and vibration.

At the time, FHI said these kinds of performance and handling improvements will be necessary to achieve the enhanced straight line stability required in autonomous vehicles.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

SpaceX just made IPO history. Gwynne Shotwell made it possible
NewslettersMPW Daily
SpaceX just made IPO history. Gwynne Shotwell made it possible
By Emma HinchliffeJune 12, 2026
51 minutes ago
mortgage
Real Estatemortgages
Mortgage rate rises to 6.52% from 6.48%, near yearlong high
By Alex Veiga and The Associated PressJune 12, 2026
1 hour ago
elon
Startups & VentureWealth
Elon’s wealth: 1 trillion dollar bills would stretch 97 million miles, to the moon and back over 200x
By Wyatte Grantham-Philips and The Associated PressJune 12, 2026
1 hour ago
victor
North AmericaSports
Victor Wembanyama nearly got egged by a rabid Knicks fan. Nobody filed a complaint with the NYPD
By The Associated PressJune 12, 2026
1 hour ago
With SpaceX IPO, Elon Musk is the world’s first trillionaire — but he mostly lives in a tiny home in south Texas. ‘There is no food in the fridge’
Startups & VentureElon Musk
With SpaceX IPO, Elon Musk is the world’s first trillionaire — but he mostly lives in a tiny home in south Texas. ‘There is no food in the fridge’
By Jason MaJune 12, 2026
1 hour ago
dan
PoliticsElections
Dan Sullivan could be kicked out of Alaska Senate primary — but not that Dan Sullivan
By Becky Bohrer and The Associated PressJune 12, 2026
1 hour ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
7 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
23 hours ago
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
Success
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
By Preston ForeJune 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.