• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMost Powerful Women

The Top 5 Feminist Moments of Super Bowl 2017

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
February 6, 2017, 1:14 PM ET
AMFOOT-NFL-SUPERBOWL-HALFTIME
Photograph by Timothy A. Clary—AFP/Getty Images

This year’s Super Bowl was chock-full of political commentary, including more than a few nods to feminism.

Millions of Americans were glued to their television screens on Sunday night, watching what turned out to be a history-making game between the New England Patriots and the Atlanta Falcons. Yet football wasn’t the only thing on the minds of those who made appearances in Houston. From the moments leading up to the game, to steering the conversation afterward, here are five ways women made themselves heard during Super Bowl LI:

1. Changing the lyrics to “America the Beautiful.”

Phillipa Soo, Renee Elise Goldsberry, and Jasmine Cephas Jones—perhaps best known for playing the Schuyler sisters in original cast version of the Broadway musical Hamilton—gave “America the Beautiful” a feminist twist by adding “…and sisterhood” to the line “Crown thy good with brotherhood,” a move that was applauded by social media users.

The #SchuylerSisters better go on with that "and Sisterhood!" #SuperBowl pic.twitter.com/EvOD4CHxUv

— Ayanna P. (@AyannaPrescod) February 5, 2017

Couldn't care less about the actual Super Bowl but THESE THREE WOMEN!!! 😻 #AndSisterhood #Work #SchuylerSisters https://t.co/scvt6NgXAx

— Chiara Ventura (@ColdAsIceCream) February 6, 2017

2. Lady Gaga’s halftime performance.

While Lady Gaga’s performance wasn’t as overtly political as some expected, it did include a subtle reference to the feminist movement, and in particular to the Women’s March on Washington. The pop diva switched from singing “America the Beautiful” to “This Land is Your Land,” a song sung by demonstrators last month. The song was originally written by folk singer Woody Guthrie as a response to Irving Berlin’s “God Bless America,” which Guthrie felt ignored the uneven distribution of wealth in the U.S.

3. Audi’s gender pay equality ad.

Though the luxury car brand’s Super Bowl ad has faced its fair share of backlash and criticism, it remains a powerful reminder of the pay gap between men and women in the U.S.

“Do I tell her that her grampa is worth more than her grandma?” asks the father in the ad, referring to his daughter. “That her dad is worth more than her mom?….That despite her education, her skills, her drive, her intelligence, she will automatically be valued as less than every man she ever meets?”

4. Melissa McCarthy’s Kia ad.

A Kia ad featuring Melissa McCarthy as a committed—if ill-fated—eco-warrior won USA Today‘s annual Ad Meter competition, marking it as the fan favorite of more than 15,000 voters. While the spot doesn’t have any overtly feminist themes, the simple fact that McCarthy dominated conversations and social media chatter this weekend (thanks in large part to her show-stealing turn as White House press secretary Sean Spicer on Saturday Night Live) is a reminder of much we need more women in comedy.

5. Chrissy Teigen’s response to a wardrobe malfunction.

When a Twitter user posted a revealing shot of model Chrissy Teigen’s breast, Teigen responded by retweeting the post with the tongue-in-cheek caption, “boom goes the dynamite.” The tweet was a reference to Janet Jackson’s notorious wardrobe malfunction during the 2004 Super Bowl halftime show (you may remember it as “Nipplegate”), an incident that is still very much present in the collective consciousness. Jackson didn’t make any comment at the time and her spokesperson said only that the reveal was “not intentional.” While that story snowballed into a major scandal, this time Teigen seems in firm control of the narrative.

https://twitter.com/chrissyteigen/status/828423630308663296?ref_src=twsrc%5Etfw

Subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

takaichi
Arts & EntertainmentJapan
Japan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
2 days ago
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
SuccessThe Promotion Playbook
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
By Orianna Rosa RoyleApril 10, 2026
2 days ago
Fortune 500 Power Moves: Which executives are gaining and losing power
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives are gaining and losing power
By Fortune EditorsApril 3, 2026
9 days ago
The short, uneasy tenure of Pam Bondi
NewslettersMPW Daily
The short, uneasy tenure of Pam Bondi
By Emma HinchliffeApril 3, 2026
9 days ago
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
MPWMost Powerful Women
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
By Emma HinchliffeMarch 31, 2026
12 days ago
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
NewslettersMPW Daily
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
By Emma HinchliffeMarch 27, 2026
16 days ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
15 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
20 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.