Here’s Nintendo’s First-Ever Super Bowl Ad
Nintendo will have a Super Bowl commercial for the first time ever.
The ad for the upcoming Nintendo Switch video game console will be broadcast during Super Bowl LI on Sunday, the company said on Wednesday. The ad, available online starting on Wednesday, also includes a mention of Nintendo’s upcoming video game, The Legend of Zelda: Breath of the Wild.
The 30-second ad shows a man waking up and immediately playing the game using the Nintendo Switch’s portable controller and without interruption as he walks into the living room. Eventually, he plugs the portable component into the Nintendo Switch’s dock, allowing him to play using his television screen.
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Nintendo Switch will succeed the Wii U, a home console that Nintendo introduced in 2012. The Switch is designed to be used both on the go with a portable tablet—to appeal to the growing number of mobile gamers—and at home on televisions.
Nintendo is making a big bet on the new console.
Over the last several years, the company’s market share has plummeted as customers increasingly shift to competing consoles like Microsoft’s (MSFT) Xbox One and Sony’s (SNE) PlayStation 4. And as more people turn to mobile devices to play games, the Wii U, which is tethered to televisions, has become an afterthought. Nintendo hopes the Switch can better match Sony’s PlayStation 4 and Microsoft’s Xbox One on visual quality while simultaneously attracting mobile players.