• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
CommentaryU.S. Politics

What Donald Trump Can Learn From Ronald Reagan

By
Bernie Swain
Bernie Swain
Down Arrow Button Icon
By
Bernie Swain
Bernie Swain
Down Arrow Button Icon
January 20, 2017, 5:00 AM ET
President Ronald Reagan attends an event on April 6, 1983 in Washington, D.C. 

President Donald Trump 
laughs in the presidential review stand outside the White House during the 58th presidential inauguration parade in Washington, D.C., U.S., on Friday, Jan. 20, 2017.
President Ronald Reagan attends an event on April 6, 1983 in Washington, D.C. President Donald Trump laughs in the presidential review stand outside the White House during the 58th presidential inauguration parade in Washington, D.C., U.S., on Friday, Jan. 20, 2017.Photos by David Hume Kennerly & Daniel Acker/Bloomberg—Getty Images
Add Fortune on Google for similar content.

As you take office today as the 45th President of the United States, you are at the biggest turning point in your life. And after one of the most divisive elections in its history, the United States is also at a crossroads. Having won as a political outsider, can you now successfully and safely govern the country? And will the country, with all of its political, demographic and cultural fissures, hold together while you try?

As the founder of the Washington Speakers Bureau, I’ve worked closely with three U.S. Presidents, four British Prime Ministers and countless American and world leaders and I’ve learned a few things about them and the decisions they have to make in the face of great challenges.

You are facing the daunting task of bringing the country together at a time of enormous change, here and abroad. Fortunately, the lessons of your predecessors in the White House are there for the taking. They can help guide you not only to make good on at least some of your promises to supporters but also to reach out to the rest of the country.

You seem to have already taken a page from history in signaling that you would not be pursuing investigations of Hillary Clinton. More than 40 years ago, in the wake of Watergate, Gerald Ford pardoned Richard Nixon. As Bob Woodward reported in “Shadow: Five Presidents and the Legacy of Watergate,” the pardon wasn’t the result of a corrupt deal but an act of political courage and compassion, not for Nixon but for the country as a whole. We needed to move on and not be mired in the spectacle of an indictment and trial of a former President. Your decision about Clinton appears to be in that spirit. Whatever she did or didn’t do in the past pales in comparison with the challenges that you and our country now face.

Here are several other lessons from history that could prove useful.

Tone

Ronald Reagan’s soft-spokenness, genial nature and unwavering focus on a few core principles disarmed his opponents and charmed the rest of us. You, too, could be a great communicator. You were a master at using the campaign debates, and the cable news networks and, of course, your Twitter account to battle your way to the nomination and victory. Now, communication is no longer about 140 characters, buzz words or campaign slogans. To be a great now, you must communicate in a thoughtful, concise and unifying manner. Do not attack the media, use them to the best of your ability; they can be a tool for healing, as Reagan knew so well. You used them that way, too, in the early hours of Nov. 9, when your victory suddenly became clear. Your words then were humble, embracing and generous—and gave hope of unity to many who had just voted against you. It is a tone that the country needs to hear again and again.

Inspiration

John F. Kennedy mobilized America’s spirit by vowing to get us to the moon within a decade, and we got there. You could bring us together in a similar way by committing the country to another goal that we could all sign on to: finding cures for cancer. We’ve made runs against cancer before, but haven’t backed them with nearly enough funding. You could make a deal to cure that problem without busting the budget, by tapping the trillions of stranded offshore dollars that big U.S. multinationals have parked abroad. You’ve promised to cut corporate tax rates, in part so that the companies will repatriate those dollars, giving the economy here a boost. Go ahead with that plan, but tinker a bit with the details so that the companies have a strong incentive to donate a healthy portion of the funds to the cancer battle.

A helping hand

It may take longer than you think to get shuttered factories up and running again, and it will also take time to find the right projects for your ambitious trillion-dollar infrastructure program. But let’s start somewhere, as FDR did in the Depression. Pick a project in the most economically depressed part of each state, red and blue. By definition, such quick hits will be modest, but they can also be meaningful—the refurbishing of a national park, an old bridge ready to be replaced but in need of money, the redeployment of VA doctors.

In Michigan, send the Navy Seabees and the Army Corps of Engineers to Flint, speeding up the process of replacing all those dangerous lead pipes so that safe water can flow once more. In each project, make sure that local construction workers, office assistants and idle teenagers are hired to help. Yes, it is showmanship of sorts. But it is also an immediate and tangible down payment on the big jobs programs to come.

One final lesson, from George Mitchell, who rose from a hardscrabble childhood in a mill town in Maine to become Majority Leader of the U.S. Senate. In 1994, President Bill Clinton offered him a seat on the Supreme Court. But Mitchell turned him down. He had introduced a healthcare reform bill in the Senate and it still needed his attention, he told the President. He said he would just be more useful there.

That dedication to service is the biggest lesson of all. We’ll continue to squabble over political priorities and agendas, as we always have in this messy democracy. But let’s not make it personal, or take it that way. We’re in this together.

Bernie Swain is the founder of the Washington Speakers Bureau and the author of What Made Me Who I Am.

About the Author
By Bernie Swain
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

nido
Commentary250 Years of Innovation
As an immigrant turned entrepreneur and college president, here is why I celebrate our nation as it turns 250
By Nido R. QubeinJune 25, 2026
3 hours ago
Asia’s defense boom is rewiring the global arms supply chain
Commentaryarms, weapons, and defense
Asia’s defense boom is rewiring the global arms supply chain
By Chris OberoiJune 24, 2026
18 hours ago
steve
Commentary250 Years of Innovation
Steve Case: America was built by entrepreneurs. Here’s how we keep that edge for the next 250 years
By Steve CaseJune 24, 2026
1 day ago
t
CommentaryWhite House
Trump mistakes the bully pulpit for bullying leadership — history’s villains were never heroes
By Jeffrey Sonnenfeld and Steven TianJune 24, 2026
1 day ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
1 day ago
sb
Commentaryclimate change
The climate policy triangle: why leaders can no longer choose between growth, security and sustainability
By Sebastian BuckupJune 23, 2026
2 days ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
24 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.