These Brands Say They’re Buying Super Bowl Ads

December 15, 2016, 1:33 PM UTC
nfl logo super bowl ads
NFL Logo on the field at University of Phoenix Stadium in Glendale Arizona.
Rich Graessle—Icon Sportswire/Corbis via Getty Images

The Super Bowl may still be months away, but ad talk has already begun. GoDaddy, Mars Incorporated, Avocados from Mexico, WeatherTech, Wix, and Anheuser-Busch InBev (BUD) have all announced plans to advertise during the country’s biggest television event, according to a report.

The list, reported by USA Today, will grow in advance of the February 5 game, but some brands including Frito-Lay and Toyota (TM) have already decided not to purchase ad time during the game.


Fox is asking as much as $5.5 million for a 30-second spot, according to a report in Variety. The Super Bowl regularly draws more than 100 million viewers.