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Instagram Skyrockets to a User Count Milestone—Again

December 15, 2016

Illustrations Of Facebook Inc.'s Instagram As App Changes Its LookIllustrations Of Facebook Inc.'s Instagram As App Changes Its Look
Facebook Inc.'s Instagram logo is displayed on an Apple Inc. iPhone in this arranged photograph taken in Washington, D.C., U.S., on Friday, June 17, 2016. Andrew Harrer — Bloomberg via Getty Images

Instagram’s user base rose to more than 600 million, the Facebook-owned company said on Thursday, as new features helped it gain popularity.

The photo-sharing app added 100 million users since June, when it last announced its 500 million user milestone, the company said in a blog post.

Since then, the company launched Instagram Stories, its picture and video slideshow feature, identical to the signature function of rival Snap Inc’s Snapchat.

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Instagram in September updated its safety tools by allowing users to control the comments posted on their pictures and videos to combat increasing cases of online trolling.

The company, which is expected to add to Facebook’s (FB) revenue, is on track to generate $1.5 billion in advertising revenue this year, according to research firm eMarketer.