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Delivery Hero Buys Foodpanda in Sought After Food Delivery Market

December 10, 2016

UNICORN 2015 — Niklas Ostberg Delivery HeroUNICORN 2015 — Niklas Ostberg Delivery Hero
Niklas OstbergPhotograph by Tom Scott — Delivery Hero

Berlin-based online food takeaway service Delivery Hero, one of Europe’s biggest start-ups, will acquire competitor Foodpanda, a sign of further consolidation to fend of new competition in Europe’s sought after food-delivery business.

Delivery Hero, which was valued at 2.8 billion euros ($2.96 billion) in its latest funding round in June, in a statement on Saturday said it signed a definitive agreement buy Foodpanda, itself a Berlin-based start-up.

Delivery Hero and Foodpanda are both backed by German ecommerce firm Rocket Internet, which has invested 800 million euros in Delivery Hero last year and put 300 million euros into Foodpanda which focuses on deliveries in Eastern Europe, the Middle East and Asia.

Delivery Hero in a statement said the acquisition will be funded by issuing new shares, with major shareholder Rocket increasing its stake to 37.7%.

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The companies did not disclose a purchase price but Foodpanda struggles with sales in Asian countries and other media reported earlier this year it failed to attract buyers at a $10-15 million valuation for its India business and closed its operations in Indonesia.

Currently Europe is home to many of the most active international players in the online food takeaway business and they are counting on their local ties, established customer bases and extensive restaurant networks to fend off new competition from the likes of Uber and Amazon .