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Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

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Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

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Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

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The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
RetailIKEA

Ikea’s New Ad Tries to Fix Relationships It Might Have Broken Up

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
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Lucinda Shen
By
Lucinda Shen
Lucinda Shen
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December 9, 2016, 8:20 AM ET
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Amy Poelher once quipped that Ikea is the Swedish word for “argument.”

That’s because a trip to one of the Netherlands-based furniture retailer’s stores has been known to test relationships. The company even has a special name for products that are difficult to assemble: “Sometimes,” Allan Dickner, Ikea’s deputy manager of packaging, told Fortune in 2015, “we call it a ‘husband killer.’”

But instead of spurring a couple’s therapy session, Ikea now wants its products to help solve its customer’s relationship problems—romantic and familial—in a new ad campaign called “Retail Therapy.” Created by ad agency Åkestam Holst, the campaign renames Ikea products after commonly searched relationship problems in Sweden. The campaign launched a few weeks ago. Here’s one of the new ads.

[vimeo 194489560 w=640 h=360]

Need to impress someone? Ikea’s got a bookcase for that. Raised a son that “plays too much computer games”? The retailer suggests scissors. Got a snorer on your bed? Daybed.

“So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, Ikea can come to the rescue,” the agency wrote on Ads of the World. “Or at least put a smile on your face, while you keep googling for an answer.”

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Lucinda Shen
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