On Tuesday, Starbucks (SBUX) launched its annual “Starbucks for Life” competition in the U.S. and Canada, which awards seven winners a lifetime supply of the company’s products.

Members of Starbucks’ loyalty program, Starbucks Rewards, can earn up to two game plays per day from now until Jan. 16 by making purchases at participating outlets. You can then convert the game plays into “digital game pieces” on the company’s competition website. Winners successfully collect all of the game pieces in a row on the digital game board.

Besides the grand Starbucks for Life prizes—which are being rolled out for a third year running—entrants in the game of chance can also win a year, month or week’s worth of Starbucks food and beverages.

New features this year include in-game challenges that provide customers with additional rewards for making purchases. These include a “Jump the Line” challenge that rewards customers for buying coffee via the mobile app.

For more on Starbucks, watch Fortune’s video:

A Starbucks press release clarifies that a lifetime’s supply means winners will only receive credit for one drink or food item per day for a duration of 30 years—which is probably a good thing.