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Google Play Movies Gets 4K Titles

December 6, 2016, 6:02 PM UTC
Google Opens New Berlin Office
BERLIN, GERMANY - SEPTEMBER 26: A visitor passes the Google logo on September 26, 2012 at the official opening party of the Google offices in Berlin, Germany. Although the American company holds 95% of the German search engine market share and already has offices in Hamburg and Munich, its new offices on the prestigious Unter den Linden avenue are its first in the German capital. The Internet giant has been met with opposition in the country recently by the former president's wife, who has sued it based on search results for her name that she considers derogative. The European Commission has planned new data privacy regulations in a country where many residents opted in to have their homes pixeled out when the company introduced its Street View technology. (Photo by Adam Berry/Getty Images)
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Google has officially launched 4K UHD films on Google Play Movies & TV.

We say “officially” because the company quietly started adding 4K titles to its catalog a few weeks back, but the choice was scant at first. From today, Google Play Movies & TV promises more than 125 titles in 4K resolution — but only in the U.S. and Canada for now.

It’s worth noting here that you will only be able to purchase films through your Android device or on the web, but any titles added to your library can be viewed on the big screen using a Chromecast 4K Ultra, which was launched a couple of months back, and the Sony Bravia Android TV. Other devices — such as the Xiaomi Mi Box, which is 4K compatible — won’t be able to play these 4K titles at first for some reason.

Alongside today’s 4K news, Google also revealed that the Google Play Movies & TV app is now available on Samsung smart TVs, but only on 2016 models. Still, this is a notable development for Google’s on-demand movie-streaming service on third-party smart TV platforms, as it had hitherto only been available on some LG units. However, you won’t be able to access 4K titles through the Samsung TV version of the app right now.

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Today’s news comes a week after Google-owned YouTube added support for livestreaming in 4K, and it follows a growing push into UHD support across the board. Recent research noted that 4K penetration among U.S. households sat at less than 5 percent last year, but this is expected to jump by more than double in 2017 as 4K pricing plummets.

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