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Porsche Is Setting a Lofty Goal for Its First Electric Car

November 28, 2016

31st International  Automobile Festival At Hotel des Invalides In Paris31st International  Automobile Festival At Hotel des Invalides In Paris
A Porsche Mission E concept vehicle.Chesnot Getty Images

Volkswagen’s Porsche division expects annual sales of about 20,000 for its first all-electric car, the Mission E, the luxury carmaker’s chief executive told a German magazine.

Porsche, the second-largest contributor to VW’s group profit, plans to create at least 1,400 jobs to develop, build and sell its rival to Tesla’s Model S. The Porsche Mission E is slated to hit the market in 2019.

“We have calculated a quantity in the order of about 20,000 for the Mission E,” Porsche CEO Oliver Blume was quoted as saying in an Automobilwoche interview.

Porsche labour boss Uwe Hueck in July declined to specify production targets for the Mission E, but said that Porsche needs to sell at least 10,000 of a model per year to make a profit.

U.S. electric car specialist Tesla had total vehicle deliveries of 50,580 in 2015.