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Alicia Silverstone Got Naked for PETA to Stop You From Buying Wool

Clueless actress Alicia Silverstone stripped down as part of an evocative anti-wool campaign for People for the Ethical Treatment of Animals. Message: “I’d rather go naked than wear wool.”

Silverstone, a notable animal rights and environmental activist, dons a simple gray dressing gown for a behind-the-scenes video that accompanied her naked PETA photo shoot. During the ad, which includes footage of sheep being sheared, Silverstone says she would never buy nor wear wool.

“Wool in general has not been thought about by many, many people,” she says. “It’s just not something that’s really brought to their attention. The biggest thing people always say to me is ‘They just shear the sheep, they don’t kill the sheep’. But the shearing isn’t like ‘Oh let me just take your hair off because you need to give me your coat’—it’s on the slaughter house floor where there’s a conveyor-belt and it’s going so fast.”

“[The sheep are] cut, they’re harmed, they get very seriously wounded and there’s no care for them when they’re wounded,” she adds. “These are not creatures to the people who are just doing this, they’re objects. So if you’re trying to avoid wool, why not make that leap? Say ‘I’m never going to buy wool again.'”

Watch the full video below.