• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal 500

Apple Just Saved the Peach Emoji

By
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
By
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
November 15, 2016, 4:58 PM ET
Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco
Apple Inc CEO Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco, California, U.S. September 7, 2016. Reuters/Beck Diefenbach - RTX2OJHVPhotograph by Beck Diefenbach — Reuters

Long live the peachbutt!

Apple ruffled many a feather earlier this month when it looked like its peach emoji would no longer resemble a posterior, which many people use it to represent.

Those who were dismayed at the decision will be happy to know that Apple appears to have reversed course, instead offering a peach that arguably looks even more like a butt.

The refreshed peach emoji is one of many such changes coming with Apple’s iOS 10.2 upgrade, currently available in beta. The update also includes a deep roster of totally new emoji, including the extremely useful “facepalm.” (Apple could always make further changes to the peach emoji before 10.2’s official release.)

Apple brings back the peach butt emoji https://t.co/PDAvmgwMex pic.twitter.com/n2oiZqWaie

— Déborah Pineda (@Dboraneda) November 15, 2016

The peach debacle may seem silly, but it triggered an interesting debate over the future of emojis, increasingly viewed as an important form of modern communication. While the range of possible emojis are determined by a standards-setting group called The Unicode Consortium, individual technology companies can interpret each emoji in its own way, allowing Apple and others to make tweaks as they see fit. Some observers say that presents a problem in that when one person might see one emoji, another user might see something very different — say, a water pistol instead of a revolver — increasing the likelihood of misunderstandings.

This story originally appeared on Time.com.

About the Author
By Alex Fitzpatrick
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
NewslettersTerm Sheet
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
By Allie GarfinkleMay 1, 2026
46 minutes ago
Apple CEO Tim Cook in Washington, D.C. on December 10, 2025. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Tim Cook’s advice for Apple’s next CEO
By Andrew NuscaMay 1, 2026
1 hour ago
Newly appointed Apple CEO John Ternus (left) with outgoing CEO Tim Cook in Cupertino, Calif. (Photo courtesy Apple)
PoliticsMarkets
Apple’s new CEO said he will continue the company’s tradition of secrecy—and Wall Street loved it
By Jim EdwardsMay 1, 2026
2 hours ago
Hitting the ‘GenAI wall’: Where generative AI stops working, and what it means for your talent strategy
AILeadership
Hitting the ‘GenAI wall’: Where generative AI stops working, and what it means for your talent strategy
By François Candelon and Iavor BojinovMay 1, 2026
3 hours ago
Evan Spiegel wears a black t-shirt and speaks into a microphone while on stage.
AITech
Snap CEO praises AI for writing two-thirds of the company’s code but warns fellow tech executives underestimate ‘societal pushback’ to the tech
By Sasha RogelbergMay 1, 2026
3 hours ago
Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
Big TechMeta
Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
By Marco Quiroz-GutierrezMay 1, 2026
4 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
18 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
1 day ago
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
Commentary
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.