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Facebook, Twitter Weigh Bids for Media Rights to India Cricket League

October 18, 2016, 9:21 PM UTC
CRICKET-IND-NZL
India's batsman Cheteshwar Pujara plays a shot during the fourth day of the third Test cricket match between India and New Zealand at The Holkar Cricket Stadium in Indore on October 11, 2016. ----IMAGE RESTRICTED TO EDITORIAL USE - STRICTLY NO COMMERCIAL USE----- / GETTYOUT / AFP / PUNIT PARANJPE / ----IMAGE RESTRICTED TO EDITORIAL USE - STRICTLY NO COMMERCIAL USE----- / GETTYOUT (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
PUNIT PARANJPE—AFP/Getty Images

The Indian cricket board said it had received interest from Facebook and Twitter for media rights to the popular Indian Premier League (IPL) Twenty20 cricket tournament.

The social media companies are among a host of other firms including Star India, Amazon.com, Reliance Jio and ESPN Digital Media that have shown interest in acquiring media rights for the annual tournament.

The bids for the rights—for 2018 onwards—are expected by Oct. 25.

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Cricket is the most popular sport in India and teams in the IPL count Bollywood stars and major conglomerates such as Reliance Industries as investors.