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Domino’s Will Now Deliver You Pizza by Canoe

October 12, 2016, 9:59 AM UTC
Inside a Domino's Pizza Location As Consumers Are 'Still Cautious'
Store supervisor Kim Hopkins puts a pizza in a box during lunch hour at a Domino's Pizza Inc. location in Murray, Kentucky, U.S., on Thursday, Oct. 24, 2013. Domino's Pizza Inc. sees U.S. consumers are "still cautious" as commodity costs rise, the company said on a quarterly conference call. Photographer: Luke Sharrett/Bloomberg via Getty Images
Photograph by Luke Sharrett—Bloomberg via Getty Images

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For most pizza lovers, a Domino’s order is only a phone call and a short wait away. But for those unlucky folks living along rivers out in the country, delivery has never been an option — that is, until delivery by canoe was announced.

The new waterway service—which is currently only available along the River Loose in Maidstone, Kent, in England—offers Domino’s (DPUKF) customers the opportunity to have their food delivered riverside by a pizza “buoy” wearing a full wetsuit, according to the Mirror. And to ensure the pies don’t get wet along the way, they will not only be housed in boxes that float, but accompanied by their very own lifebuoy.

“It’s great living by the river but it has always been impossible to get food delivered to our house so we owe Domino’s a big thank you for allowing us to have a night in,” said Debbie Hayes, the recipient of the first canoe-carried pizza.


Read more at the Mirror.