Earlier this week, editors from Fortune and Travel + Leisure stopped by the Marriott hotel in downtown Brooklyn to check out the company’s Gravity Room exhibit.
The temporary installation is part interior design showpiece and part social media event meant to give guests an idea of the chain’s new in-room decor as Marriott Hotels begins refreshing its brand image with local design influences.
Turned at a 90-degree angle with the floor and ceiling serving as walls, the miniature Marriott room features a desk, chaise, and fully functioning flat screen TV affixed to the ceiling, er, wall. There’s also a model of a glass-walled shower and sink located beneath the room’s desktop and a small-scale open air closet hanging on a wall.
Guests are invited to pose in the room with friends and post their photos on social media. By rotating photos to make the room appear to return to an upright position, the human subjects in the photo can achieve the illusion that they’re levitating or standing on the wall. Watch the video above to see a T+L editor’s failed attempt at a headstand.
“Travelers today crave inspiration and unique experiences,” said Matthew Carroll, Vice President and Global Brand Manager for Marriott Hotels. It’s “a creative way of showcasing the transformation of our brand and how we’re meeting the evolving needs of our guest… This allows you to have some fun with it while sharing our newest ideas.”
Marriott’s Gravity Room will be on display in the great hall of the New York Marriott at the Brooklyn Bridge through Oct. 6, 2016.
Here’s what guests have posted on Instagram using the hashtag #MGravityRoom.
And here’s a baby who has learned to defy gravity.