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The Way You Tweet Is About To Change

Twitter's IPO Filing Implies $12.8 Billion Value Amid GrowthTwitter's IPO Filing Implies $12.8 Billion Value Amid Growth
Twitter. Photograph by Bloomberg — Getty Images

Starting September 19, the humble tweet is getting a big overhaul.

The Verge reports that Twitter is cutting back on which types of content apply to the microblogging service’s notorious 140-character limit. Media attachments like images, GIFS, videos, and more will no longer reduce the count, and quote tweets won’t either.

It’s unclear if all the features will be launched simultaneously or if they will appear separately. But The Verge independently confirmed that the shift is expected to start Monday. Fortune has reached out to Twitter for comment and will update the story if it responds.

The company actually announced in May that changes were coming, although at the time did not say when those changes would take place.

At that time, Twitter said that replies in the form of “@name” would no longer count toward the 140-character limit, but said this would only apply to tweets that are in direct response to another tweet.

When it comes to replies, the company said at the time that it plans to do away with the “.@” that make a user’s response to another’s tweet visible to all of their followers. Until now, only the user and their mutual followers would see the tweet if the period was not used.

The company also said that media items (such as the ones listed above) would no longer count toward each tweet’s character limit. Eliminating those items would add 24 characters back to a user’s tweet.


Twitter announced that it would also allow users retweet or quote themselves to resurface their older tweets at a later time.

In the past, Twitter also toyed with the idea of expanding the character limit to 10,000. But only a few months after rumors emerged, CEO Jack Dorsey said brief, 140-character tweets is a “good constraint for us and it allows for of-the-moment brevity,” he said on NBC’s Today Show.

Despite Wall Street pushing the microblogging service to refresh its look to attract more users, (in the past, its user growth was flat for several quarters), a previous report explained that the company’s hesitation to make any drastic changes comes from vocal long-time users who like the product as-is, among other reasons.