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Leadership

Donald Trump Is Spending $10 Million on a New Ad Campaign

By
Maya Rhodan
Maya Rhodan
and
TIME
TIME
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By
Maya Rhodan
Maya Rhodan
and
TIME
TIME
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August 29, 2016, 11:59 AM ET
Donald Trump Attends Joni Ernst's Annual Roast And Ride In Des Moines
Photograph by Stephen Maturen — Getty Images
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Republican presidential nominee Donald Trump is expected to make a nine-state, $10 million ad buy to hit rival Hillary Clinton.

The Associated Press reports it will be Trump’s largest buy to date, with the spots set to air in nine swing state: Ohio, Pennsylvania, North Carolina, Florida, New Hampshire, Virginia, Iowa, Colorado, and Nevada.

Trump’s latest ad will focus on the economy, according to campaign advisers who spoke with the AP.

“With Hillary Clinton off the campaign trail yet again this week and continuing to take many communities’ votes for granted, we see this as the right time to show voters the benefits of an American economy under the leadership of Mr. Trump,” said Jason Miller, a Trump communications adviser.

The GOP candidate has long lagged against his Democratic rival in terms of campaign ad spending. The Clinton campaign has spent around $70 million so far on ads for the general election and has set aside $80 million for ads this fall, CBS News reports.

 

Trump’s campaign made its first ad buy earlier this month, spending $4.8 million on ads in Florida, Ohio, Pennsylvania, and North Carolina.

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