NBC’s The New Celebrity Apprentice featuring actor and former governor of California Arnold Schwarzenegger is set to premier in January 2017.
The network has just released the show’s first promotional video, which invokes Schwarzenegger’s most famous role—the Terminator. “We’re building a new boss,” the narration states as machinery places Schwarzenegger’s face onto a cyborg-looking body. Schwarzenegger then declares, “Let’s get down to business.”
https://www.youtube.com/watch?v=BLO5ZmO_Y-w
After Donald Trump announced his candidacy last year and the controversies began to pile up, NBC Entertainment chairman Robert Greenblatt said that the real estate mogul would never be welcomed back onto the show. It was announced last September that Schwarzenegger would take his place.
Nearly 40 years ago, before he became a popular action movie star and long before he began his political career, Schwarzenegger built his own bricklaying business alongside a friend and fellow bodybuilder. The entrepreneur then went on to become a successful investor.
According to the New York Daily News, the show’s new judges will be Tyra Banks of America’s Next Top Model, actress-turned-businesswoman Jessica Alba, and Schwarzegger’s nephew Patrick Knapp, an attorney. Contestants will include retired boxer Laila Ali, musician Boy George, actor Jon Lovitz, and Nicole “Snooki” Polizzi of Jersey Shore.