How many times have you been bored by the prospect of choosing a red or a white wine to drink? Us neither. But if those earthy colors aren’t good enough for you, perhaps you’ll want a wine of a different hue. Spanish company Gik has introduced a blue wine that’s, well, blue. The sweetened, alcoholic beverage is indeed made from Spanish grapes and the color comes from grape skin extract and natural indigo pigmentation, resulting in a shockingly unnatural-looking liquid. The bottles retail for 10 Euros, so, if nothing else, blue wine is affordable. Then again, so are blue Slurpees.
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Why anyone would prefer blue wine is beyond us. Maybe some people enjoy the look of sipping Listerine. Maybe someone saw their barber pulling a comb from that jar on the counter and thought “if only I could pair that with fish and chicken.” Maybe Gik is trying bring wine to that coveted Mountain Dew Code Blue market. Who knows? There may be plans to bring the wine stateside, so don’t be surprised if you suddenly see it at your local wine shop. It didn’t just come out of the blue.
This post previously appeared on FoodandWine.com.