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Neustar Is Splitting Into 2 Publicly Traded Companies

2015 WICT Leadership Conference - Day 12015 WICT Leadership Conference - Day 1
Neustar CEO Lisa HookLarry Busacca — Getty Images for WICT

Neustar says it will split into two publicly traded companies, with one focusing on call-routing services for telecom carriers and the other on marketing and security services.

The order management and numbering services unit, which will house the legacy real-time numbering and routing services business, will retain the Neustar name and brand identity.

The other unit—information services—will provide marketing, security, and data services. This business will be renamed, the company said.

Neustar Chief Executive Lisa Hook will serve as the president and CEO of the information services company. Chief Financial Officer Paul Lalljie will lead the other business.

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Revenue at the marketing, security, and data services business was $470 million in 2015, while the legacy real-time numbering and routing services unit generated revenue of $580 million.

Neustar (NSR), formerly a part of Lockheed Martin (LMT), said it intends to complete the separation through a tax-free spinoff over the next 12 months.