Ivanka Trump’s New YouTube Series Answers All Your Burning Questions

June 15, 2016, 6:32 PM UTC
Fortune's Most Powerful Women Summit - Day 3
Photograph by Paul Morigi—Getty Images for Fortune/Time Inc

If you could ask Ivanka Trump anything, what would it be?

The businesswoman and daughter of presumptive Republican nominee Donald Trump launched a new video series on Wednesday morning, in which she will “answer questions relating to business, to parenting, to life, and everything in between.”

The series, called #AskIT, is the latest in Trump’s efforts to position herself as an authority among female professionals. Last week, she announced that her new book, Women Who Work: Rewriting the Rules of Success, will be published next spring. In a video press release, she refers to the book as a “labor of love,” in which she will set out a vision for working women and advise them how to achieve work-life balance.

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“Today’s generation of working women is the first to be able to unabashedly embrace the fact that our lives are multidimensional,” she said in a statement announcing the book release.

In the first episode of her new series, Trump, who is the EVP of acquisitions and development for the Trump Organization and founder of the Ivanka Trump brand, talks about her morning routine, which involves waking up at 5:30am (“I fight the instinct to sleep in”), meditating, and listening to an audio book or a podcast before heading into the office.

Watch the full video below:


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