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Your Samsung TV Is About to Get More Ads

2015 Samsung Home Entertainment Showcase2015 Samsung Home Entertainment Showcase
Curved, ultra-high definition Samsung TV's on display in New York City in April 2015. Samsung is the No. 1 manufacturer of TV's globally, ahead of Korean rival LG.Photograph by Diane Bondareff—AP

If you own a Samsung television or were thinking of buying one, prepare for more advertisements.

The tech giant has plans to add more ads as its television business, which is the world’s largest, has been struggling financially in recent months, the Wall Street Journal reported Tuesday.

To do it, Samsung is attempting to get more advertising clients through agencies and its ad-sales team in New York City, the newspaper reported. The company will then update its software to place more ads on the smart televisions.

Lee Won-jin, an executive vice president at Samsung, is reportedly responsible for the project. The move comes as Samsung historically sells 20% of the world’s television market per year.

The first quarter saw 48.3 million units sold, which is a 20.9% decline for the quarter and a 6.3% year-over-year drop, the Journal reported, citing data from research firm TrendForce.


“Samsung is a competent TV maker, but this industry isn’t growing anymore,” Lee Seung-woo, an analyst with IBK Securities, told the newspaper. “Samsung needs to find a way to monetize the business through content.”

But the television business isn’t Samsung’s only problem in recent days. Last week, the company was hit with a lawsuit from Huawei over its smartphone business. The Chinese company claimed there’s been infringement on some of its smartphone patents.

Fortune has reached out to Samsung for comment and will update this story if we hear back.