Just Guess How Quickly Rihanna’s Latest Puma Sneakers Sold Out Online

May 29, 2016, 4:38 PM UTC

Rihanna continues on her path to world domination with her latest Puma sneakers release, which the pop singer says sold out in a hot 35 minutes.

This is the third installment of her wildly popular Fenty x Puma creepers. This drop features three new colors and a slightly higher price point, at $140, which seemingly did not deter people from shopping their hearts out.

Rihanna Is Puma’s Secret Weapon to Compete With Arch Rival Adidas

The singer’s venture into fashion has been gaining some traction as of late; her $80 fur covered slides for Puma sold out in mere hours last month, and her capsule collection with Manolo Blahnik counts Jennifer Lopez as a fan. She also designed Star Trek-inspired shades for Dior as a part of her brand ambassadorship with the French fashion house.

This article originally appeared on Time.com