It’s about to get easier to buy tickets to the Super Bowl.
The NFL has partnered with On Location Experiences to begin offering ticket packages to the Super Bowl, with sales beginning next month, ESPN reported. The 2017 Super Bowl, the first event to have ticket packages available through the new deal, will be held in Houston.
A meeting on Tuesday authorized the deal, which will see over 6,000 tickets to the Super Bowl available. ESPN reported that the deal cost $55 million and will continue for the next nine years.
Along with tickets, the company is expected to offer different types of Super Bowl experiences that haven’t been available to fans before, including on-field pregame visits and post game experiences.
“The Super Bowl has been a $100 million opportunity controlled by the brokers,” said John Collins, CEO of On Location Experiences, in an interview with ESPN. “We’re hoping, through this deal, to provide transparency and clarity to a marketplace that frankly has been difficult to navigate for the fan.”
“This deal allows us to offer a much better experience for fans,” Kevin LaForce, the NFL’s senior vice president of corporate development, said to ESPN. “For those fans who always had it on their bucket list to go to a Super Bowl, now you can go online in June, buy your tickets, hotel and airfare and be done with it.”
Also on Tuesday, the NFL announced that Super Bowl LIII would be held in Atlanta in 2019, Super Bowl LIV in South Florida in 2020, and Super Bowl LV in Los Angeles in 2021.