• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 17, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

Current price of oil as of June 17, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
RetailCoffee

Bags of Folgers and Dunkin’ Donuts Coffee Are Getting Even Cheaper

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
May 24, 2016, 4:45 PM ET
J.M. Smucker Company Announces Its Raising Coffee Prices By 9 Percent
SAN RAFAEL, CA - JUNE 05: Packages Dunkin' Donuts and Folgers coffee are displayed on a shelf at a grocery store on June 5, 2014 in San Rafael, California. Ohio-based J.M.Smucker announced that the increase in coffee bean prices due to severe drought in Brazil is prompting them to raise the price of Folgers and Dunkin' Donuts coffee by 9 percent. J.M. Smucker's fourth quarter earnings slipped 9 percent with profits of $118.5 million, or $1.16 a share, compared to$130.3 million, or $1.22 a share, one year ago. (Photo by Justin Sullivan/Getty Images)Photo by Justin Sullivan—Getty Images
Add Fortune on Google for similar content.

As raw coffee prices go down, your favorite coffee brands get cheaper.

J.M. Smucker Co. (SJM) announced on Tuesday that it will be cutting the prices of its coffee products, including Folgers and Dunkin’ Donuts, by 6%, the Wall Street Journal reports. Unfortunately for K-Cup lovers, this price reduction won’t affect the cost of coffee pods.

This is the second price cut that Smucker has implemented in less than a year. The company lowered the cost of some of its coffee products at the beginning of last July as well, also by 6%.

The year before that, in 2014, Smucker tried to raise its coffee prices by 9%. It was later reported that the company saw the demand for its products drop, which ended up in a 3.5% decrease in its quarterly profits.

Considering the top selling coffee brands tend to be on the cheaper side—both Folgers and Dunkin’ Donuts appear in the top five—it makes sense that consumers veered away from the Smucker brands when they became more expensive. The company has since described the price hike as a “misstep.”

The Journal notes that this 6% price reduction reflects the fact that raw coffee prices are on the decline.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

The U.S. Polo Assn. CEO
SuccessThe Promotion Playbook
Meet the CEO of US Polo Assn: He grew up in one of America’s poorest regions and now hosts Prince William and runs a $2.7 billion brand
By Orianna Rosa RoyleJune 18, 2026
3 hours ago
The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
RetailGen Z
The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
By Sam Klebanov and Morning BrewJune 17, 2026
13 hours ago
retail
EconomyConsumer Spending
Americans are still spending their tax refunds — for now, as retail sales jump in May
By Anne D'Innocenzio and The Associated PressJune 17, 2026
19 hours ago
A man sits at a red checkerboard table with a Tiffany-style Pizza Hut lamp hanging above him.
RetailFood and drink
Pizza Hut is getting the private equity treatment in a $2.7 billion deal as its owner offloads the brand that defined 1990s dining nostalgia
By Sasha RogelbergJune 16, 2026
2 days ago
butter
RetailFashion
Welcome to the summer of ‘Butter Yellow,’ the shade of consumer anxiety
By Nick LichtenbergJune 16, 2026
2 days ago
Young worker dreams while working
SuccessCareers
The CEO of $3 billion Michaels tells young workers to quit daydreaming and take risks because ‘the universe rewards doing things in action’
By Emma BurleighJune 16, 2026
2 days ago

Most Popular

Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
21 hours ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
2 days ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
3 days ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
23 hours ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
13 hours ago
Current price of silver as of Wednesday, June 17, 2026
Personal Finance
Current price of silver as of Wednesday, June 17, 2026
By Joseph HostetlerJune 17, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.