Here’s an Amazon Dash Button That Ad Agencies Might Love
Floyd Hayes is taking Amazon’s Dash Buttons to a whole other level.
Hayes, who is founder of creative firm Floyd Hayes Consulting, plans to offer a version of the button specifically for advertising or marketing agencies that often rely on freelance creative people. The idea is they’ll have the button on their desks, ready to order up creative people just like that. Perhaps more accurately, they can order up Floyd Hayes, creative director, just like that.
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Amazon (AMZN) initially launched Dash buttons last year. They were pre-programmed, Wi-Fi-connected devices you could install around your house to order new supplies. Put one next to your paper towel stockpile and when it runs low, push the button to order a new shipment from Amazon’s store in the sky.
But a few weeks ago, Amazon Web Services, the company’s cloud computing unit, announced a programmable, Internet of things version of the button that could be programmed to do many things. It could become your Netflix (NFLX) remote control, manage your Philips (PHG) Hue lighting, or check-in your Airbnb guests, according to AWS. Basically, a developer programs the module to perform a certain task so that when the button is pushed, that task is set in motion.
With that in mind, the button, which sells for about $20, can be coded to initiate a text message to Hayes, founder of what he bills as the “World’s Fastest Agency,” which promises to deliver creative concepts within 24 hours. Hayes recapped to Fortune that he hatched the idea this past weekend, talked to a few technical people to see if it was feasible. When he was told it was, Hayes decided to forge ahead.
“The idea is to put the button into big agencies which are always in a rush. They always call and need you to come in right away,” Hayes explained. The button could expedite that process.
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The only hitch is that Hayes himself is on a waiting list for the AWS buttons, which sold out soon after they were announced. But he expects he’ll have them in time to get them to clients by August.