Netflix (NFLX) announced an unprecedented broadcasting deal on Tuesday.
The online streaming service is teaming up with Univision Communications (UNIVISION) to bring two Netflix original series to television. Univision is the largest media company serving Hispanics in the U.S. and will help introduce new viewers to Narcos and Club de Cuervos before their second seasons are released on Netflix later this year.
Narcos, a Golden Globe nominated show, is set in the 1980s and follows the story of Colombian drug lord Pablo Escobar and the DEA agents who were going after him. The Gaumont Television series will air on the Univision network.
Club de Cuervos, which will be shown on Univision’s sister network UniMás, is the first Spanish language Netflix original series. The dramedy is centered around a wealthy Mexican family fighting over who will take control of The Cuervos of Nuevo Toledo, a professional soccer team.
“No other media company understands Hispanic American audiences like Univision and this promotional partnership speaks to our ability to reach and engage our growth consumer with unmatched scale and depth,” Univision president and CEO Randy Falco said in the press release. “We are pleased to work with Netflix and leverage Univision’s unique reach and deep connection with our audience to introduce millions of our viewers to their ground-breaking series.”
A Netflix spokesperson told Fortune that this is just a promotional test, and the company currently has no plans to make similar deals with other networks.
