Google Just Bought This Hot Business Technology Startup
Google has a new virtual trainer that will teach customers how to use their Google Apps for Work products.
The search giant said on Monday that it bought a small startup called Synergyse, which developed training software for Google Apps users in 2013 that keeps them up to date about new features and gives directions about how to use products. Terms of the deal were not disclosed.
“Given the enthusiasm that exists for Synergyse already, we want to extend this service to all of our customers,” Google said in a blog post. “That is why we’re happy to announce Synergyse will be joining Google, and we intend to make the product available as an integral part of the Google Apps offering later this year.”
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Current Synergyse customers will still have access to the service while Google (GOOG) integrates it into its own technology. For now, customers will need to download a Chrome extension if they want to use Synergyse’s training technology.
Customers of Synergyse’s training services can view, listen, or watch video, audio, or written tutorials about how to use Google Apps products, like Google Docs and Google Slides.
Synergyse claims that its service has been used by over 4,000,000 people and 3,000 organizations, according to a Synergyse blog post about the deal.
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The startup previously charged customers for its software, but it will now be offering it for free as part of Google, Synergyse said.
The acquisition is another example of Google making a big push into being a business technology provider. In November, the search giant hired enterprise technology veteran and VMware (VMW) founder Diane Greene to head its cloud unit, which includes its Google Apps business.