Skip to Content

Snapchat Just Scored an Insane Deal With NBC for the Rio Olympics

Humanitarian Efforts Continue Following Devastating Super TyphoonHumanitarian Efforts Continue Following Devastating Super Typhoon
Logo of Snapchat is seen at the front entrance new headquarters of Snapchat on November 14, 2013 in Venice, California.Photograph by Kevork Djansezian—Getty Images

Think Snapchat is for selfies? Think again.

The app just scored a major deal with NBC (NBC) that will allow it to show video highlights from the Rio Olympics, reports Bloomberg.

The Comcast-owned (ETB) TV network has never before shared videos of the event, and for good reason: It paid $1.23 billion for broadcast rights in the U.S.

As part of the deal, Snapchat (SNAPCHAT) will have up a “Discover” channel dedicated to the Rio games for which BuzzFeed will curate short clips. The Discover feature is a bit like a television channel in that content on each Discover page is curated by one provider. In addition to BuzzFeed, which is already a Discover partner, Snapchat hosts content from publications like People, the Wall Street Journal, and National Geographic.

At the same time, the Snapchat team will curate its own “story” using user-submitted content. Stories are the more popular of the app’s features; yesterday, the company announced that users of the app now watch 10 billion videos a day.