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Facebook Developing Camera App To Take On Snapchat

Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A DaySnapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day
The Snapchat Inc. application is displayed in the App Store on an Apple Inc. iPhone 6 in this arranged photograph taken in the Venice Beach neighborhood of Los Angeles, California, U.S., on Wednesday, March 2, 2016. Patrick T. Fallon — Bloomberg via Getty Images

(Reuters) – Facebook is developing a stand-alone camera app, similar to disappearing photo app Snapchat, to increase user engagement, the Wall Street Journal reported, citing people familiar with the matter.

The app, being developed by Facebook’s “friend-sharing” team in London, is in its early stages and may never come to fruition, according to the report.

The company is also planning a feature that allows a user to record video through the app to begin live streaming, the newspaper reported.

Facebook (FB) could not immediately be reached for comment.