• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Donald Trump’s Unlikely Villain: Piano-Playing Reince Priebus

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
April 24, 2016, 12:12 PM ET
File photo of Republican National Committee Chairman Reince Priebus at a general session at the Republican National Committee Spring Meeting at the Diplomat Resort in Hollywood
Republican National Committee Chairman Reince Priebus speaks at a general session at the Republican National Committee Spring Meeting at the Diplomat Resort in Hollywood, Florida April 22, 2016. REUTERS/Joe Skipper/File PhotoJOE SKIPPER REUTERS

Reince Priebus, the unassuming head of the Republican National Committee, often plays the piano late at night, sometimes with a glass of wine nearby.

Tickling the ivories is a lifelong passion for Priebus and he has been doing it “more than usual” lately, he told Reuters in an interview last week. It’s his way of easing the stress from the most combustible Republican presidential race in generations.

It has been a rough ride for the 44-year-old party chairman from Wisconsin, who presided over a three-day meeting of Republican officials in Florida last week.

One reason for all that piano playing is the unconventional campaign being run by Republican front-runner Donald Trump. The bellicose billionaire has said that the party rules are “rigged” and could give Trump’s chief rival, Ted Cruz, a chance to become the nominee through a brokered convention, even if Trump racks up more victories in state nominating contests. He said Priebus “should be ashamed of himself.”

Yet privately, the relationship between the two has improved, their aides told Reuters. Priebus has taken frequent calls from Trump to explain nomination rules or simply hear him out, aides said.

But Priebus also has been catching fire from anti-Trump forces who want him to drop his neutrality and do more to thwart Trump’s march toward the nomination ahead of the party’s convention in Cleveland in July, when it must settle on a nominee to face Democrat Hillary Clinton or Bernie Sanders in the Nov. 8 election.

For more on the Republican nomination contest, watch:

If Trump wins the nomination—a prospect increasingly likely after his string of state victories—Priebus will need to unify his party or risk losing in November.

On Friday, when Priebus urged the party to rally around the eventual nominee, the blowback from the stop-Trump crowd was intense.

“The best way for the Republican Party to unite, win and to grow is to reject Donald Trump,” said Rory Cooper, senior adviser to a group called #NeverTrump.

Adding to Priebus’s dilemma is his task of choreographing a convention when the outcome remains uncertain. In most elections, the nomination is settled by late spring, giving party leaders time to focus on the messaging and stagecraft of the summer convention, which is typically centered on building excitement for the nominee.

Priebus must plan for several scenarios: a traditional win in which Trump gets the 1,237 delegates he needs ahead of the convention; a contested convention in which Trump still wins; or the selection of Cruz or Ohio Governor John Kasich on a second or third ballot.

The Republican convention has not been contested since 1952 and Henry Barbour, an RNC member from Mississippi, noted it was “uncharted waters” for the party not to have presumptive nominee so late in the cycle.

Some corporations are so alarmed about how the race has turned out they have decided not to pour funding into sponsoring the convention. There also is the potential for protests of Trump in Cleveland. Trump himself has warned of riots in a contested convention.

Republican Chairman Seeks to Halt Rules Changes as Trump Complains

Trump’s criticism of the nominating rules has been jarring to party officials and the feud could undermine efforts to unify the party.

Colorado Republican Party Chairman Steve House said on Facebook his family received death threats after Cruz swept the state’s 34 delegates.

In private discussions with Trump, Priebus said he talks about “the daily events of the day or the week or the moment or the debate.” He also talks regularly with Cruz and Kasich.

Does Trump, with his inflammatory remarks, get under his skin?

“No, he doesn’t because I kind of know where he’s coming from. I’m not unfamiliar with his opinions. So it doesn’t really bother me because I know what the truth is,” Priebus said.

Trump senior adviser Paul Manafort said Trump and Priebus were “communicating frequently” and communicating better these days. “They don’t agree on everything but they agree to try to work things out and they are working things out,” he said.

Virginia Governor Signs Order Restoring Voting Rights for Felons

An RNC member close to Priebus agreed.

“They’re not best buddies or anything but they have a pretty good relationship,” the member said. “I consider all this back and forth as a little bit of ‘heat of the battle’ tensions.”

Trump’s complaints about the party’s system have prompted some of his own supporters to roll their eyes in dismay.

“He ain’t read the rules,” said Ada Fisher, a retired physician and Republican National Committee member from North Carolina, who was wearing a Trump button at the Florida event.

The prevailing opinion among RNC members was that Trump is simply energizing his anti-establishment supporters, a point hammered home by Manafort, who privately told party leaders Trump is “projecting an image” and will transition to a more serious demeanor.

RNC members vow to protect Priebus from any attempt to replace him should Trump become the nominee.

“I think any effort to oust Reince will fail and it’s not the job of our nominee to select the RNC chair. It’s the job of the RNC members to select the RNC chair,” said Matt Moore, chairman of the South Carolina Republican Party.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Leadership

Five panelists seated; two women and five men.
AIBrainstorm AI
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
4 hours ago
InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
6 hours ago
Late Apple cofounder Steve Jobs
SuccessCareers
Apple’s Steve Jobs told students to never ‘settle’ in their careers: ‘If you haven’t found it yet, keep looking’
By Emma BurleighDecember 11, 2025
11 hours ago
Joe Lonsdale
SuccessColleges and Universities
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
11 hours ago
A sign for Time magazine is displayed outside the New York Stock Exchange on Thursday, Dec. 11, 2025 in New York.
AIchief executive officer (CEO)
Time names ‘Architects of AI’ as its 2025 Person of the Year, a year when the tech’s ‘full potential roared into view’
By Mike Catalini and The Associated PressDecember 11, 2025
11 hours ago
Rich couple making a toast with champagne glasses while eating aboard a private jet.
SuccessWealth
What it takes to be wealthy in America: $2.3 million, Charles Schwab says
By Sydney LakeDecember 11, 2025
13 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
3 days ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
1 day ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
2 days ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
16 hours ago
placeholder alt text
Success
Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’
By Preston ForeDecember 10, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.